Own Post-Demo Follow-Up.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●GTM playbook, founder persona, and cold outreach LinkedIn email templates
• ●AI video generation API and personalization engine source code
• ●Landing page, customer email sequences, and competitive positioning docs
• ●Year 1 financial model with pricing strategy and CAC analysis
• ●Customer success playbook and first 30 days onboarding guide
• ●Salesforce, HubSpot, and Calendly integration specifications with samples
• ●Brand assets, messaging framework, and VP Sales positioning statement

What Roll Digital builds for you.

Custom scope to take Post-Demo Follow-Up from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres and real-time job queue
• ▸Video generation pipeline integrating Claude for script and OpenAI for video
• ▸Stripe billing with team seats, per-rep pricing, and usage tracking
• ▸OAuth integrations for Salesforce, HubSpot, and Calendly with calendar sync
• ▸Multi-tenant auth system with email, Google SSO, and account provisioning
• ▸Analytics dashboard showing video delivery, open rates, and reply tracking
• ▸Webhook system for real-time alerts on demo completion from Calendly
• ▸Email delivery with IP warmup, DKIM setup, and ISP reputation

Why this could work.

The GTM is laser-focused: VP Sales at SaaS companies with demo-heavy sales motions already buy video tools at scale. The 2-week free pilot tied to demo week removes friction. TAM is substantial: 70,000 companies spend $400 yearly on follow-up tools. AI personalization done well is genuinely hard for existing competitors. First 100 customers are reachable through pure LinkedIn outreach.

What you'd risk.

The category is crowded: Loom, Vidyard, and BombBomb already sit in most sales stacks and are adding AI. You need a wedge that isn't obvious. AI quality failures kill adoption: wrong prospect name or confidently incorrect product claims damage rep credibility immediately. Adoption risk is severe: most non-mandatory sales tools see less than 30% utilization within 60 days. Deep CRM and calendar hooks are expensive to maintain and break frequently.

Who this fits.

This business fits a founder who understands B2B SaaS sales workflows and has existing relationships with VP Sales or Revenue Ops. Ideal: someone with a six-figure LinkedIn network in SaaS, prior success with sales tools or productivity software, and patience for 2-3 months of unprofitable growth. Alternatively: a sales operations consultant or agency owner with SaaS clients and existing trust.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, financial model, GTM playbook, customer data and assets
2. Week 1
   Deploy FastAPI backend to production, set up Postgres and Stripe
3. Week 3
   Complete Salesforce and HubSpot OAuth integrations with calendar sync working
4. Week 6
   First paying customers onboarded, video generation working at production scale
5. Day 90
   20-30 paying accounts live, cohort analysis complete, product roadmap defined

Pricing.

Three ways in, depending on how much you want to build yourself.