Own Pool Pro.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page targeting APSP members and Facebook pool service groups
• ●GTM playbook for spring season sales push to pool service companies
• ●12-month financial model and customer acquisition targets
• ●Mobile-first MVP with crew scheduling and compliance logging
• ●Stripe integration configured for $149/mo per-company subscription billing
• ●Founder sales persona and warm outreach templates
• ●Competitive positioning against Skimmer and Pool Brain

What Roll Digital builds for you.

Custom scope to take Pool Pro from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres, horizontal scaling, caching layer
• ▸Native iOS and Android mobile apps optimized for field crew use
• ▸Compliance document generation engine for state pool service regulations
• ▸Real-time crew location tracking and job status dashboard
• ▸Multi-tenant billing with Stripe, per-crew seat pricing, invoice automation
• ▸Admin console for multi-location and crew hierarchy management
• ▸SMS job assignments and push notifications for compliance updates
• ▸SOC2 Type II compliance, two-factor auth, audit logging

Why this could work.

The warm GTM plays directly into an existing community (APSP members, Facebook pool group) with real buying authority. 30k US pool companies spend $2.4k annually on software, and spring peak season compresses their decision window. Compliance documentation is increasingly regulated and tedious, creating clear ROI. Early traction with 5 closes per month could establish word-of-mouth credibility in a tight-knit industry.

What you'd risk.

Skimmer and Pool Brain already serve this market with real customers. If they add compliance features, your differentiation evaporates. Seasonal dynamics create a brutal crunch: northeast and midwest operators go dormant Oct-Mar, meaning sales and churn concentrate into the same Feb-Apr window. Mobile UX is unforgiving. Field crews will abandon friction within a week, killing word-of-mouth in this tight community.

Who this fits.

Best suited for a pool-industry insider (existing operator, APSP board member, or equipment vendor) with founder-CEO appetite and sales credibility. Can't be pure software outsider; you need immediate credibility and existing relationships in the APSP and Facebook pool community. Ideally someone who can do warm outbound themselves in months 1-3 to validate the model before scaling.

Timeline.

From contract signing to operating business.

1. Day 1
   Codebase and team transfer, infrastructure accounts provisioned
2. Week 1
   FastAPI backend and Postgres up, Stripe configured, iOS design started
3. Week 3
   iOS and Android apps in development, crew features functional
4. Week 6
   Mobile beta with 5 pilot customers, compliance templates live
5. Day 90
   Production launch, first paying customers onboarded, spring sales begins

Pricing.

Three ways in, depending on how much you want to build yourself.