Own PolicyPulse.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, domain, and landing page copy
• ●Cold-email outbound playbook targeting independent insurance agents
• ●Monthly video briefing production workflow and compliance framework
• ●Financial model with $79/mo pricing and unit economics
• ●Customer success playbook for 90-day retention and churn analysis
• ●Founder relationships and initial customer list
• ●MVP codebase for video hosting and email delivery

What Roll Digital builds for you.

Custom scope to take PolicyPulse from MVP shell to operating business.

• ▸Production backend for video hosting and jurisdiction compliance tracking
• ▸Integrated email outbound platform with cold-email sequencing and analytics
• ▸Stripe billing integration supporting monthly subscriptions with churn monitoring
• ▸Agent dashboard showing client video engagement and viewing metrics
• ▸Compliance audit trail for state insurance advertising requirements
• ▸Automated onboarding workflow with success playbook and support
• ▸Analytics dashboard tracking demo conversion rates and customer LTV

Why this could work.

The TAM is genuine: 155,000 independent agents already spending on marketing. The GTM is proven cold-email targeting agents with existing drip campaigns. Agents need compliance-ready content to send clients, and video briefings differentiate better than static templates. At five closes per month, you hit cash flow positive in year two. The core acquisition and retention mechanics are straightforward to execute with discipline.

What you'd risk.

Carriers and IMOs already provide free video content and templates to agents, making paid briefings hard to justify. State insurance regulators require jurisdiction-specific compliance disclosures on video; one enforcement action spreads and triggers mass agent defection. Most critically, client video engagement in insurance is unproven. Without measurable proof that clients watch the videos, agents churn within 90 days, making customer acquisition costs unrecoverable and unsustainable.

Who this fits.

An insurance insider with agent relationships, or a SaaS founder comfortable with regulatory risk and customer success operations. You need deep understanding of agent workflows and ability to navigate state-by-state compliance. Best fit: solo operator with sales skills and insurance credibility, or agency owner diversifying revenue. Requires active founder involvement in customer success and compliance work during year one.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, initial customers, cold email playbook, financial model
2. Week 1
   Audit MVP gaps, establish compliance framework with counsel
3. Week 3
   Production backend, customer dashboard, and email integration deployed
4. Week 6
   Cold email campaign launched, compliance audit trail live
5. Day 90
   Five new customers acquired, first 90-day retention cycle complete

Pricing.

Three ways in, depending on how much you want to build yourself.