Own De-Escalate Pro.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●De-Escalate Pro brand, domain, and all marketing collateral
• ●Landing page, website copy, and sales collateral templates
• ●Sales playbook targeting IACP conference and regional police associations
• ●Financial model, ARR projections, and tiered pricing framework
• ●Founder persona including police training industry relationships
• ●Customer success playbook and training content scaffolding

What Roll Digital builds for you.

Custom scope to take De-Escalate Pro from MVP shell to operating business.

• ▸Backend API for lesson delivery, progress tracking, and assessment
• ▸Multi-tenant architecture for police department deployment and role-based access
• ▸Admin dashboard for managing training scenarios, users, and departments
• ▸Stripe billing and annual subscription management across pricing tiers
• ▸Custom domain provisioning, white-label theming, and SSL certificates
• ▸Customer onboarding runbook and 30-day success support protocol
• ▸Sales CRM integration for pipeline tracking and prospect management

Why this could work.

Law enforcement training budgets are mandatory, not discretionary items. The 18,000 agency TAM and $13,000 average annual spend create a $70M addressable market. Regional conference and association outreach works for Axon and others; this playbook replicates proven tactics. Closing one contract monthly at $6-9K annual pricing reaches breakeven by Year 2 if you execute the GTM motion with discipline.

What you'd risk.

Government procurement cycles run 9-18 months; your Year 1 pipeline likely won't close until Year 2. De-escalation branding faces political headwinds in conservative jurisdictions. Axon, Motorola, Force Science, and Calibre Press have entrenched relationships and vendor list advantages; expect a 12-24 month credibility and pricing gap. The 7% success probability reflects real execution risk. Year 1 cash burn is significant.

Who this fits.

This fits a former police leader or law enforcement training insider with existing relationships in the police education ecosystem. You need disciplined sales execution, patience for 9-18 month procurement cycles, and cash to weather Year 1 burn. Best fit: solo founders with law enforcement backgrounds, or training agencies expanding into software.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand assets, playbook, financial model, and access credentials
2. Week 1
   Production platform deployed with core features and admin tools
3. Week 3
   Initial outreach campaign launched to IACP and regional associations
4. Week 6
   First demos scheduled with police training coordinators and chiefs
5. Day 90
   Eight demos completed, first contract likely in negotiation stage

Pricing.

Three ways in, depending on how much you want to build yourself.