Own Platform Economics.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page and brand positioning: domain, copy, design assets, brand guidelines
• ●GTM playbook: documented LinkedIn DM sequences, demo scripts, objection responses
• ●Customer relationships: warm leads and closed customer list with context
• ●Financial model: 24-month projections with 3 pricing tiers and unit economics
• ●Product architecture specification: multi-tenant design, API structure, data model
• ●Customer research: marketplace founder personas and 3,500 VC analyst segment analysis
• ●Customer success playbook: onboarding flow, email sequences, documentation templates

What Roll Digital builds for you.

Custom scope to take Platform Economics from MVP shell to operating business.

• ▸Multi-tenant FastAPI backend with Postgres and platform data ingestion APIs
• ▸Stripe integration for $129/month, $299/month, and $699/month tiers
• ▸Customer authentication with email, Google, and LinkedIn SSO
• ▸Platform analytics dashboard: cohort analysis, take-rate modeling, unit economics
• ▸CSV and API import for customer platform data and financial metrics
• ▸Customer onboarding flow with templated platform economics calculators
• ▸Documentation, API reference guide, and complete customer success playbook

Why this could work.

Marketplace operators face a real, persistent challenge: spreadsheets and generalist theory don't surface actionable unit economics. The GTM is proven repeatable at 2 closes per month to Series A-C founders. TAM spans 8,000 platform companies and 3,500 VC analysts with established budgets for analytics tools. The buyer gets a documented cold-to-close motion and a clear path to $50k-$100k ARR by month 18.

What you'd risk.

Platform economics is academic vocabulary. Most founders search for CAC calculators and take-rate tools instead. Sophisticated buyers already understand the theory and won't pay for it. Generalist AI tools answer these questions for $20 monthly. Year 1 economics are negative. Success depends entirely on founder ability to execute sales and position this against free alternatives and founder skepticism.

Who this fits.

Ideal owner is a former platform operator or VC analyst with an existing network of marketplace founders. Must be comfortable with technical execution or outsourcing it. Needs sales discipline to execute cold LinkedIn outreach repeatedly. Not suitable for solo founders without prior relationships in platform/VC ecosystems. Best fit: an operator transitioning to venture, or a technical founder with a strong marketplace founder network.

Timeline.

From contract signing to operating business.

1. Day 1
   Access customer list, GTM playbook, financial model, landing page
2. Week 1
   Deploy production backend, Postgres database, and API skeleton structure
3. Week 3
   Implement Stripe billing, multi-tenant authentication, and customer dashboard
4. Week 6
   Onboarding flow complete, 2-3 pilot customers active, core analytics live
5. Day 90
   Production-ready, 5+ paying customers, documentation and playbooks finalized

Pricing.

Three ways in, depending on how much you want to build yourself.