Own InterviewOS.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, tagline, and market positioning for Indian research teams
• ●Landing page, email templates, and LinkedIn outreach campaign framework
• ●AI synthesis engine with multi-language model training for four Indian languages
• ●Pricing models: per-interview at $12 and flat-rate monthly at $299
• ●Founder persona, customer personas, and research team positioning strategy
• ●Financial model with year 1 projections and customer acquisition playbook
• ●Customer success playbook and onboarding sequence for research teams

What Roll Digital builds for you.

Custom scope to take InterviewOS from MVP shell to operating business.

• ▸Production audio and video transcription pipeline with automatic language detection
• ▸Multi-language synthesis engine fine-tuned for Hindi, Tamil, Telugu, Kannada
• ▸Stripe billing supporting both per-interview transactions and monthly subscriptions
• ▸Multi-tenant workspace with email and Google OAuth authentication
• ▸Integration APIs with Dovetail, UserTesting, and research platforms
• ▸Dashboard for managing transcripts, synthesis jobs, and team quotas
• ▸Automated onboarding and welcome email sequence for new teams
• ▸30-day customer success support, training, and business transition assistance

Why this could work.

The TAM is substantial: 6,000 research teams across Indian tech companies and MNCs spending $4,500 annually on research tools. The GTM is proven and specific, targeting UX researchers via LinkedIn and UXPA Slack. Multi-language synthesis has few credible competitors. The flat-rate $299 monthly option aligns better with typical research budgets than fragmented per-interview pricing. Founder has domain knowledge and early customer traction.

What you'd risk.

South Indian language synthesis quality materially lags Hindi, driving visible churn in a tight-knit research community. Per-interview pricing creates procurement friction as finance departments block multi-transaction sprints. High DIY risk: Indian developers can assemble a working MVP using Whisper and GPT-4 in a weekend. Year 1 projects negative cash flow at -$22,850. The 13% success probability reflects these structural headwinds.

Who this fits.

Ideal owner has SaaS experience and either deep India connections or existing relationships in the UX research community. You should be comfortable with $100k+ annual revenue and early negative cash flow. Technical background helps evaluate language model improvements. Patient enough to navigate procurement cycles with enterprise research teams. This fits best for an established founder acquiring a niche market position.

Timeline.

From contract signing to operating business.

1. Day 1
   Acquire codebase, customer list, and brand assets
2. Week 1
   Deploy production infrastructure and verify customer access stability
3. Week 3
   Complete Stripe billing integration and subscription management setup
4. Week 6
   Launch improved onboarding flow and activate customer success program
5. Day 90
   Establish regular GTM cadence and measure unit economics

Pricing.

Three ways in, depending on how much you want to build yourself.