Own Doorstep.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Doorstep brand identity, positioning, and domain ownership
• ●Nadia's documented broker outreach playbook and customer acquisition formula
• ●Property landing page template library and design system
• ●Pre-built 5-touch email buyer follow-up sequence templates
• ●Monthly subscription SaaS model validated at $49/month per agent
• ●Early customer list and broker relationship contacts
• ●Financial model showing unit economics and growth assumptions

What Roll Digital builds for you.

Custom scope to take Doorstep from MVP shell to operating business.

• ▸Multi-tenant architecture on AWS Postgres with production database backups
• ▸Stripe subscription billing with $49/month tier and usage limits
• ▸Email plus Google OAuth authentication for agent sign-in
• ▸Landing page builder letting agents customize property photos and branding
• ▸Mailgun integration for sending and tracking 5-touch email sequences
• ▸Agent dashboard showing listing page views, email metrics, engagement data
• ▸Admin panel for template management and bulk agent onboarding
• ▸Onboarding emails, video tutorials, and 30-day customer success check-ins

Why this could work.

Proven repeatable metrics show viability: 15 demos per month converting to 3 closes at $49/month. Team brokerage model (5-20 agents per office) unlocks compounding through intra-firm referrals. Unit economics are sound at $600/year per agent across 30-seat offices. Core challenge is LTV retention in a 20% annual churn market. Success case: intra-firm referral loop sustains and agents stay past year two.

What you'd risk.

Agents already access free listing pages via Zillow, Realtor.com, and brokerages. CRMs (kvCORE, Follow Up Boss, LionDesk) at $100-300/month already include follow-up sequences. Stacking another $49 tool faces significant adoption resistance. Open house traffic is structurally declining (digital-first buying, remote walkthroughs). Agent churn is brutal at 20% annually. LTV compresses. Without strong retention past year three, renewal cohorts erode and unit economics fail.

Who this fits.

Best fit: someone with real estate broker relationships or insider credibility with team leads. Not for a traditional SaaS founder new to real estate. Needs ability to execute on broker outreach playbook and handle churny customer base. Works for a former real estate coach, broker operations consultant, or someone with existing agent networks. Solo founder preferred to maximize burn efficiency.

Timeline.

From contract signing to operating business.

1. Day 1
   Doorstep brand, IP, GTM playbook, and early customer contacts transfer
2. Week 1
   Audit MVP code, spec production architecture and engineering roadmap
3. Week 3
   Multi-tenant auth, Stripe billing, and AWS infrastructure deployed
4. Week 6
   Landing page builder and email sending MVP feature-complete
5. Day 90
   Onboarded first paying customer from broker outreach list

Pricing.

Three ways in, depending on how much you want to build yourself.