Own Nurture AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Nurture AI brand identity and go-to-market positioning
• ●Full agent spec for cold email research and sequencing
• ●Landing page, email templates, and customer outreach scripts
• ●Financial model with unit economics and 12-month projections
• ●Cold email GTM playbook for SMB sales managers
• ●Founder persona and community engagement strategy
• ●Technology roadmap to production plus MVP foundations

What Roll Digital builds for you.

Custom scope to take Nurture AI from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres for sequences and analytics
• ▸Multi-tenant authentication via email and Google single sign-on
• ▸Stripe billing integration across three pricing tier plans
• ▸Email service API connectors for Gmail and Outlook send/track
• ▸Web dashboard for sequence approval, monitoring, and reply management
• ▸LLM-powered agent for email drafting and reply classification
• ▸CAN-SPAM and deliverability compliance checks before send
• ▸Initial 30-day customer success onboarding and support

Why this could work.

500K SMB sales teams spend $1.2K annually on email automation but lack copywriting resources. Nurture AI's outbound GTM directly targets sales managers with a 14-day trial, creating fast conversion loops. If CAC remains sub-$50, 5-10/month conversions by month 6 yields $297K year 1 ARR. The agent spec is differentiated on Gmail deliverability mechanics and proven sequence cadence, not just copy quality alone.

What you'd risk.

Deliverability is fragile. Gmail and Outlook tighten bulk-sender rules yearly, and one reputation dip tanks the core value prop regardless of AI quality. Incumbent AI catch-up is real: Mailchimp, ActiveCampaign, and HubSpot all shipping sequence AI in 2024-2025, compressing differentiation from 18 months to feature parity. Churn from misattribution is high: users blame the tool when sequences underperform due to weak offers or bad lists, not AI failures.

Who this fits.

Ideal owner is an experienced SaaS operator or sales/marketing founder with $35K to invest and 12-18 months for scale. Must be comfortable with outbound cold email GTM and capable of recruiting/managing a small support team. Sales experience is valuable but not required. This fits solo founders pivoting from failed projects, failed agency founders, or someone with an existing warm list in SMB sales tools.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand, agent spec, GTM playbook, and financial model assets
2. Week 1
   Complete backend and frontend builds, integrate Stripe and email APIs
3. Week 3
   Launch beta, begin outbound GTM to SMB sales managers
4. Week 6
   Close first paying customers, measure CAC and month-over-month churn
5. Day 90
   Reach 15-25 customers, optimize GTM messaging based on cohort data

Pricing.

Three ways in, depending on how much you want to build yourself.