Own No-Show Recovery.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Proven GTM playbook: cold email and LinkedIn templates targeting office managers at appointment practices
• ●Landing page, email sequences, and demo talking points from 25 monthly demonstration pipeline
• ●Financial model and customer success playbook from 4 closes per month at $149 MRR
• ●Complete founder persona and market research on 250K SMB dentist, chiro, salon, medical practices
• ●Product specification for AI recovery engine: SMS, voice calls, scheduling integrations, HIPAA readiness
• ●Customer acquisition templates: multi-step cold email sequence, LinkedIn outreach, demo scripts
• ●Growth metrics and analytics infrastructure: LTV by vertical, churn tracking, conversion funnel

What Roll Digital builds for you.

Custom scope to take No-Show Recovery from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres database and enterprise-grade multi-tenant architecture
• ▸SMS and voice call automation engine integrated with Twilio for outbound recovery
• ▸Stripe billing integration supporting $149 flat-rate and usage-based hybrid pricing models
• ▸HIPAA-compliant infrastructure with BAA template, audit logging, and encryption at rest
• ▸Appointment system integrations: Mindbody, Jane App, Kareo, NexHealth, Calendly connectors
• ▸Multi-tenant auth with email, Google SSO, custom domain provisioning, and SSL certificates
• ▸Initial 60-day customer success support with healthcare compliance setup and staff training

Why this could work.

TAM is massive: 250K SMBs losing 15% of revenue. Dental and chiro practices are desperate for solutions, willing to adopt software if ROI is clear. Cold email and LinkedIn outbound is proven to reach office managers. Four closes per month validates demand. If you can crack the compliance piece quickly and demonstrate concrete recovered-revenue numbers, the sales cycle compresses and LTV multiplies.

What you'd risk.

Key risks are real. Competitors like Mindbody and Jane App ship AI recovery features in 2025-2026, eroding standalone value before you hit 100 customers. HIPAA compliance is required for healthcare practices but demands 3 months and 10K investment. Front-desk staff already call no-shows manually, so the pain doesn't feel software-solvable yet. Sales cycles stretch to 60 to 90 days, not 14. Probability of meaningful success is 17 percent.

Who this fits.

This business fits an operator with prior SaaS or healthcare software experience. You should have 6 to 12 months of runway to weather HIPAA compliance and 60 to 90 day sales cycles. Ideally you have direct relationships in the dentist, chiropractor, or salon space. Or you are an ex-practice operator who understands the pain firsthand. Solo founders work. Agencies with customer overlap move faster.

Timeline.

From contract signing to operating business.

1. Day 1
   Asset handoff: codebase, playbooks, financial models, customer contracts complete
2. Week 1
   HIPAA readiness plan drafted, AWS production environment deployed and tested
3. Week 3
   Backend production ready, Twilio SMS and voice integrated, first 2 to 3 pilot customers
4. Week 6
   Stripe billing and multi-tenant auth live, 4 to 6 customers actively using
5. Day 90
   15 to 20 customers signed, 2K to 3K MRR, hiring first full-time salesperson

Pricing.

Three ways in, depending on how much you want to build yourself.