Wishdeal Factory · Storefront
Pre-built business · Available to own

Own Insurance Intent Feed.

Warm insurance leads from state business filings, delivered daily

Daily warm insurance leads from business filings for independent agents.

$228kYear 1 ARR
-$2ktake-home Y1
$36kto production
21%odds of meaningful success

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

What Roll Digital builds for you.

Custom scope to take Insurance Intent Feed from MVP shell to operating business.

Why this could work.

The TAM is real: 28,000 agents spend roughly 170 per month on intent data feeds. Your ICP is validated: you are targeting agents who already buy from competitors, confirming demand. Direct sales achieve eight to twelve qualified demos per month, converting at twenty to thirty percent. Monthly recurring revenue hits breakeven by month fourteen, assuming steady acquisition cost discipline.

What you'd risk.

Filing lag of two to six weeks means leads arrive stale or already committed to competitors' pipelines. Competitors like DataAxle, Dun and Bradstreet, and Reonomy own deep agent relationships and can easily undercut on price. Twenty percent annual agent churn requires constant new customer acquisition to sustain MRR. Differentiation between filing data feeds is nearly impossible to articulate or defend.

Who this fits.

An insurance industry insider with existing agent relationships, or a solo founder experienced in outbound sales and SaaS revenue models. You need operational grit for thirteen months of negative unit economics before hitting breakeven. Existing commercial-lines agency experience or a warm agent network accelerates initial GTM. A technical cofounder is helpful but not required if you can hire for engineering.

Timeline.

From contract signing to operating business.

  1. Day 1
    Access to founder's agent contact list and filing data sources
  2. Week 1
    API backend and filing scraper deployed to production
  3. Week 3
    Email delivery live with first outbound demo campaigns
  4. Week 6
    First paying customer onboarded and monthly billing running
  5. Day 90
    Targeting two to three active paying customers, eight to twelve monthly demos

Pricing.

Three ways in, depending on how much you want to build yourself.

Look around

Preview Pass

$5/mo

Read the full buyer brief on every product in the catalog. All Fermi math, all agent specs, all sales kits, all skeptic memos. Cancel any time.

  • Every "Own this" buyer-decision page
  • Full Fermi-math models
  • Every agent design spec
  • 10 outreach plays per product
  • Buyer-skeptic memos with verdicts
Build it for me

Chief Operator

$75/hr

A Roll Digital chief operator builds Insurance Intent Feed for you. AI-amplified: unlimited Claude + Codex tokens. What used to take weeks, days at our speed.

  • One operator, end-to-end
  • Unlimited AI tokens (we eat the cost)
  • Hosting, database, integrations
  • Production app on your domain
  • Hours-based, no scope cap
  • Pay weekly, stop any time

Ready to own Insurance Intent Feed?

Reserve this business →

Or talk to Wes first.