Own New Business Formation Finder.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Email outreach sequence and CPA cold-prospecting playbook with 20 demos/month GTM track record
• ●Landing page with pricing copy, feature descriptions, and trial sign-up flow
• ●Founder persona and positioning as first-to-reach lead-gen tool for CPAs
• ●State SOS scraper with data normalization pipeline covering all 50 states
• ●Financial model with Year 1 ARR projection and customer acquisition unit economics
• ●Customer success onboarding playbook for initial CPA trial-to-paid conversion
• ●Brand identity and messaging docs positioning formation leads as CPA prospecting advantage

What Roll Digital builds for you.

Custom scope to take New Business Formation Finder from MVP shell to operating business.

• ▸Web scraper and ETL for daily LLC/corporation filings across all 50 state SOS portals
• ▸Lead deduplication and normalization engine handling varying state filing formats and data quality
• ▸Postgres database and daily ETL pipeline with email notification triggers
• ▸Subscriber dashboard with filters by state, formation date, business type, location
• ▸Email delivery infrastructure via SendGrid with bounce handling and list hygiene
• ▸Stripe billing integration for $99/month subscriptions with churn tracking
• ▸HubSpot/SFDC sync enabling CPA customers to import leads into existing sales workflows
• ▸Data compliance audit covering state SOS scraping legal and ToS requirements

Why this could work.

CPAs actively seek new business clients and formation data has genuine speed value. Fresh LLC leads enable reaching prospects before competitors; a $1,200 annual spend per firm aligns with typical niche-tool budgets for accounting practices. The 20 demos per month GTM is repeatable and proves cold outreach works in this vertical. Subscription margins support profitability if customer churn stays below 10 percent monthly.

What you'd risk.

Established competitors like ZoomInfo and Apollo already sell formation data at scale for less. CPAs are relationship-driven; those willing to cold-pitch new LLCs are a small slice, and churn spikes once they test and find cold formation lead conversion is poor. Maintaining data freshness across 50 states silently degrades as portals change, eroding lead quality. The 14 percent success probability reflects structural GTM and competitive headwinds.

Who this fits.

This business suits someone with existing CPA relationships or industry experience, comfortable owning data operations and state compliance. Ideal fit: ex-CPA, former enterprise sales to accounting firms, or technical founder with a warm accounting network. Requires persistence in cold outreach, data engineering comfort, and tolerance for operational overhead. Poor fit for pure SaaS founders unfamiliar with CPA buying behavior or data pipeline maintenance.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive all assets, codebase access, customer list from founder
2. Week 1
   Set up dev environment, review GTM scripts and email templates
3. Week 3
   Launch first cold email campaign to initial target CPA list
4. Week 6
   Measure demo booking rate and collect early customer lead quality feedback
5. Day 90
   20+ demos booked, 2-3 paying customers, monthly churn rate established

Pricing.

Three ways in, depending on how much you want to build yourself.