Own Mercek.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●The Mercek brand and domain with Product Hunt launch roadmap
• ●Marketing site with tested messaging and conversion optimization playbook
• ●ECS dashboard product with free tier built on your tech stack
• ●Team plan positioning and sales playbook for $99/month tier
• ●Early customer list from Product Hunt and Hacker News
• ●Financial model, TAM analysis, and go-to-market projections
• ●Founder playbook for free-to-paid conversion and platform engineering outreach

What Roll Digital builds for you.

Custom scope to take Mercek from MVP shell to operating business.

• ▸Production ECS dashboard with real-time cluster visualization and cost tracking
• ▸Multi-tenant authentication system with email, Google OAuth, and team provisioning
• ▸Stripe integration with free tier, $99/month plan, and metered usage
• ▸AWS IAM credential security with end-to-end encryption, audit trail, SOC 2 roadmap
• ▸Product Hunt launch campaign, landing page optimization, pre-launch email sequence
• ▸Customer onboarding automation, in-app guidance, and email success playbook
• ▸Production infrastructure with monitoring, alerting, CDN, and 99% uptime SLA
• ▸30-day post-launch customer success support and competitive response playbook

Why this could work.

Mercek targets 40,000 active ECS teams with proven $100/month willingness to pay. The freemium GTM directly addresses adoption barriers by letting teams try before committing IAM access. Product Hunt launch has worked for developer tools recently. If conversion follows typical free-to-paid models, 1-3% of free users converting to paid would yield Year 1 ARR of $50K plus. The primary engine is genuine developer adoption, not heavy sales.

What you'd risk.

AWS Copilot is free and AWS-native, a formidable competitor. Most prospects default to it without clear evidence Mercek solves a specific problem better. Credential security concerns slow or kill deals, as teams hesitate routing production IAM through third-party SaaS. ECS adoption is slowing as Kubernetes becomes the standard. The market is shrinking even if Mercek captures a larger share. Unit economics are underwater Year 1, requiring significant ARR growth to break even.

Who this fits.

An experienced SaaS operator with AWS platform experience, ideally someone who has sold to platform engineering teams. You understand B2B developer sales and freemium unit economics. You have 10+ hours weekly to manage Product Hunt launch, customer conversations, and pivots based on feedback. Ideal: a former DevOps engineer turned founder, or an agency owner expanding into vertical SaaS. Not for pure engineers without GTM confidence.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, GTM playbook, customer list, and initial audit
2. Week 1
   Deploy staging environment, configure AWS credential security and IAM
3. Week 3
   Launch internal beta with early customers, collect feedback and iterate
4. Week 6
   Public launch on Product Hunt with email onboarding live
5. Day 90
   Measure free-to-paid conversion rate, iterate pricing and success workflows

Pricing.

Three ways in, depending on how much you want to build yourself.