Own Saltline.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Saltline brand identity, tagline, and founder positioning as Carmen Luk
• ●Production-ready agent design spec detailing the complete workflow
• ●Landing page copy, web form, and user interface designs
• ●Financial model and GTM playbook: restaurant ads plus cold email templates
• ●Core AI prompts and menu description template library by cuisine
• ●Customer list from MVP and early trial cohorts
• ●Customer success playbook and lifecycle messaging for trial conversion

What Roll Digital builds for you.

Custom scope to take Saltline from MVP shell to operating business.

• ▸Production backend on FastAPI with Claude API integration for descriptions
• ▸Multi-tenant auth system with email login and optional Google sign-in
• ▸Stripe billing at three tiers with annual discount incentive flow
• ▸Google Docs export and print-ready PDF formatting for menus
• ▸Meta Business Suite integration for social caption draft queue
• ▸Seasonal reminder and admin dashboard for owner menu cycle tracking
• ▸Transactional email infrastructure for trial-to-paid conversion sequences and lifecycle management
• ▸Initial 30-day customer success support and onboarding playbook

Why this could work.

330k independent US restaurants exist, with roughly 15% brand-conscious enough to pay for copywriting SaaS. At $348 annual average spend, the addressable market is substantial. The GTM playbook is straightforward and repeatable: performance ads to newly opened restaurants plus cold email outreach. Feature scope is intentionally narrow, enabling fast iteration and customer feedback loops for product refinement. Founder has validated early traction and willingness-to-pay in the segment.

What you'd risk.

Menu copy is fundamentally a one-time job, not recurring work. ChatGPT and similar free tools can generate descriptions in 30 seconds, making the moat fragile. Independent restaurants fail at 60% within three years, so your customer base churns regardless of satisfaction. Willingness to pay recurring fees is low in this segment; $30 per month competes with food costs and rent for attention.

Who this fits.

The ideal owner has SaaS experience or agency background with comfort integrating Claude APIs and managing AI products. Restaurant industry connections are valuable, as is an existing audience. Strong at performance marketing across Google and Facebook ads. Scrappy enough to do early customer success work yourself. Able to weather structural churn and low repeat revenue initially while proving unit economics.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive Saltline assets, GTM playbook, customer outreach list
2. Week 1
   Development environment setup, backend architecture and API scaffolding
3. Week 3
   Core agent functionality live, internal testing, description generation working
4. Week 6
   Multi-tenant auth, Stripe integration, first beta cohort recruited
5. Day 90
   Production launch, first paying customers, retention and churn measurement

Pricing.

Three ways in, depending on how much you want to build yourself.