Own MC Authority Lead Feed.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●MC Authority brand identity, domain, and landing page
• ●Freight factor prospect list: 300-400 VP Sales contacts
• ●Cold email and LinkedIn outreach campaign templates
• ●FMCSA data pipeline architecture and daily refresh logic
• ●Three-tier pricing strategy: Starter, Pro, Enterprise
• ●Year-1 financial model: ARR targets, churn assumptions, margins
• ●Customer success playbook: onboarding, support, retention tactics

What Roll Digital builds for you.

Custom scope to take MC Authority Lead Feed from MVP shell to operating business.

• ▸Production backend API: daily authority data ingestion and normalization
• ▸Multi-tenant SaaS platform with email and Google sign-in
• ▸Automated daily data refresh: FMCSA scraping, deduplication, delivery
• ▸Stripe billing integration across the three pricing tiers
• ▸Customer dashboard with lead search, export, and analytics
• ▸Email delivery system for daily authority lists by region
• ▸Custom domain provisioning, SSL certificate management, DNS setup
• ▸Initial 30-day customer success onboarding and support plan

Why this could work.

The TAM is tiny but defined: exactly 400 US freight factors, many with dedicated prospecting budgets. Your GTM is surgical: VP Sales and BD leads at mid-market factors who desperately need fresh MC authority contacts. If you convert 10-15 percent and retain them, you hit $144k year-one. The data is public but friction-heavy to self-serve; your value is doing the daily work and packaging it as a subscription. The play is repeatable across regions.

What you'd risk.

FMCSA authority data is free and public. A developer with six hours of Python can replicate your feed, permanently capping your pricing power and margins. Contact data quality, phone and email for new authorities, is notoriously poor or fraudulent, so conversion rates could sink below break-even. You're selling to 400 companies total; even flawless execution tops out at $1.8M ARR. One bad churn month kills the business. Scale is impossible.

Who this fits.

This fits an existing SaaS founder or agency operator with an industry network: freight, logistics, or sales tools. You need grit for cold outreach, a tolerance for a small TAM, and the discipline to obsess over churn-rate data. If you're ex-freight, have a warm list of factors, or run an outbound sales shop, this plays to your strengths. This is a lifestyle-business ceiling, not a venture play.

Timeline.

From contract signing to operating business.

1. Day 1
   You own the product, data pipeline, brand, prospect list
2. Week 1
   Beta landing page and working MVP dashboard deployed
3. Week 3
   First test customers onboarded with daily data feed
4. Week 6
   Cold outreach campaign launched to 300-plus target accounts
5. Day 90
   Early traction validated, retention metrics measured, scaling plan set

Pricing.

Three ways in, depending on how much you want to build yourself.