Own MacWall.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, visual assets, and MacWall product name.
• ●Landing page, App Store listing, and marketing collateral.
• ●GTM playbook: App Store search strategy and Reddit community approach.
• ●Financial model with unit economics and pricing tiers.
• ●Customer acquisition templates and organic growth framework.
• ●Product roadmap including feature requests and expansion ideas.

What Roll Digital builds for you.

Custom scope to take MacWall from MVP shell to operating business.

• ▸macOS native app engine rendering animated wallpaper packs.
• ▸App Store submission, optimization, and organic search framework.
• ▸Freemium architecture with in-app paywall and tier gates.
• ▸Stripe integration for monthly subscriptions and one-time purchases.
• ▸Analytics dashboard tracking install source and conversion funnel.
• ▸Customer support ticketing system and community moderation workflow.
• ▸GPU and battery optimization to prevent negative App Store reviews.

Why this could work.

Five million Mac users actively customize their desktops, and Reddit communities plus App Store search provide organic acquisition at near-zero CAC. The freemium model converts design-obsessed users via $2-3 monthly subscriptions or $9.99 one-time packs. Wallpaper Engine proves demand exists. Year-one ARR could reach $35K at midpoint, with clear paths to improve margins through audience growth and higher-tier offerings.

What you'd risk.

Apple could ship native animated wallpapers in any macOS release, eliminating the entire value proposition overnight. GPU and battery drain from animated wallpapers risk cascading negative App Store reviews, killing organic growth momentum. Free alternatives and open-source clones keep willingness-to-pay near zero except among design enthusiasts. Mac users expect cosmetic apps to be free. Year-one losses project to roughly $2,400 after all costs.

Who this fits.

Best fit is a solo SaaS founder comfortable with App Store economics and platform cycles. Ideally someone with existing credibility in r/macsetups or r/MacOS communities. Needs product iteration focus and willingness to bootstrap through negative year-one margins. Design sensibility helps. Requires comfort with GPU-intensive application support and macOS platform depth.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand assets, code, financial model, and customer list.
2. Week 1
   Set up development environment and audit App Store optimization gaps.
3. Week 3
   Implement paywall logic and Stripe billing across pricing tiers.
4. Week 6
   Complete performance testing and battery drain mitigation work.
5. Day 90
   Launch production version to App Store with organic marketing push.

Pricing.

Three ways in, depending on how much you want to build yourself.