Own Logistics Cost Optimizer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Playbook for 20 demos per month via LinkedIn and cold email targeting
• ●Financial model with $175k Year 1 ARR baseline from 10-15 enterprise customers
• ●Agent design spec for automated freight rate analysis and cost optimization
• ●Landing page template and sales email sequences tested on target personas
• ●Founder persona and customer conversation playbook for logistics directors
• ●Brand identity and positioning as SMB-focused alternative to brokerage dashboards

What Roll Digital builds for you.

Custom scope to take Logistics Cost Optimizer from MVP shell to operating business.

• ▸Multi-tenant SaaS backend with PostgreSQL, FastAPI, handling TMS API integrations
• ▸Stripe billing with three pricing tiers covering different freight volume profiles
• ▸Email and OAuth Google sign-in with role-based access for supply chain teams
• ▸Custom domain provisioning with SSL and white-label branding options
• ▸Freight rate analytics dashboard with cost savings attribution and reporting
• ▸Initial 30-day customer onboarding support and TMS integration troubleshooting
• ▸API documentation and sandbox environment for TMS platform partners

Why this could work.

A precisely defined buyer (VP of Supply Chain or Director of Logistics at mid-market manufacturers) with urgent, measurable pain around freight costs. Addressable across 40,000 US companies spending $500k-plus annually on freight. The GTM plays directly into LinkedIn targeting and industry email lists. At $700-900 per month, the software sits well below typical freight savings ROI. Cold outbound to logistics teams remains underexploited in SaaS. If GTM conversion holds, breakeven hits within 18 months.

What you'd risk.

Legacy transportation management systems (McLeod, TMW, MercuryGate, Oracle) are fragmented, each requiring custom integration that can stall development for months on a single deal. Freight brokers (Coyote, Echo, Uber Freight) offer optimization dashboards free as margin sweeteners, prompting SMBs to ask why to pay separately. Freight rates fluctuate 20-40 percent with fuel and capacity, making cost savings impossible to attribute to your AI versus market softening. Six-month sales cycles drain runway; expect 2-3 pilots closed in 12 months, not 20.

Who this fits.

Best fit: a solo SaaS founder or agency principal with existing logistics industry relationships or cold outreach experience. You'll need stomach for 6-month sales cycles and comfort building custom TMS integrations. Supply chain industry insiders with a mailing list outperform cold-start operators. Experience closing mid-market enterprise deals at $700-900 MRR is more valuable than deep logistics domain knowledge.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive source code, database schema, trained agent, email campaign templates
2. Week 1
   Launch first cold email campaign to 500 target logistics director prospects
3. Week 3
   Deploy to production, activate Stripe billing, establish customer success process
4. Week 6
   Close first customer and begin TMS integration and onboarding
5. Day 90
   3-5 paying customers active, validate GTM metrics, refine sales playbook

Pricing.

Three ways in, depending on how much you want to build yourself.