Own Local SEO Rank Tracker.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page copy and design templates for agency owner cold outreach
• ●Rank tracking SaaS MVP with multi-location SERP scraping API integration
• ●GTM playbook: 60 touches per week cold email sequence plus LinkedIn
• ●Pricing model: three tiers from $29 to $99 monthly with trials
• ●Customer acquisition data: early response patterns and agency persona insights
• ●Founder positioning documentation: voice, brand, and SEO community strategy
• ●Financial model spreadsheet with unit economics and two-year projections

What Roll Digital builds for you.

Custom scope to take Local SEO Rank Tracker from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres for stable multi-location rank tracking
• ▸Stripe billing integration across three pricing tiers with usage metering
• ▸Email plus Google OAuth authentication with multi-tenant account isolation
• ▸Residential proxy provider abstraction layer handling cost scaling and failover
• ▸Initial 30-day customer success support including onboarding and data validation
• ▸Admin dashboard for campaign management, rank history, and alert configuration
• ▸SEO community content hub targeting geo-accurate rank tracking long-tail searches
• ▸White-label resale option with custom domain and agency branding support

Why this could work.

The GTM is tight: direct email and LinkedIn to a defined audience of 50,000 agencies spending $1,200 annually on rank tracking. The $59 per month average hits price sensitivity between solo freelancers and mid-size agencies. If you execute the cold email playbook at scale and convert even 2 percent of touches to customers, unit economics turn positive by month 4-6. Entrenched competitors lack the hands-on outreach model.

What you'd risk.

Google aggressively bans scrapers. SERP format changes like AI Overviews or local pack restructuring can corrupt rank data overnight with zero notice, breaking SLAs and causing mass churn. Residential proxy costs of $15-40 per gigabyte directly eat margins on $29 per month customers before infrastructure overhead. Low-tier customers are margin negative from day one. BrightLocal and Local Viking own agency trust through years of integrations and workflow depth. Displacing them mid-client-cycle is hard.

Who this fits.

Fits an existing local SEO agency owner or solo freelancer with a customer list of 20 plus agencies. Ideally someone who already runs cold email campaigns, understands agency pain points deeply, and can execute the GTM playbook immediately. Not for non-technical founders or those new to SaaS operations. Works best if you have capital to absorb negative margin months and relationships to drive early feedback and iteration.

Timeline.

From contract signing to operating business.

1. Day 1
   Transition repository access and begin founder knowledge transfer sessions
2. Week 1
   Deploy staging backend and configure residential proxy provider accounts
3. Week 3
   Launch landing page, begin email list building for outreach
4. Week 6
   Production launch, start first customer cohort from cold email
5. Day 90
   Reach profitability milestone or adjust pricing and messaging strategy

Pricing.

Three ways in, depending on how much you want to build yourself.