Own Prospect Sequencer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page with conversion path to $99-149/month pricing tiers
• ●Agent design spec and core sequencing logic architecture
• ●Financial model spanning 44k-firm TAM and referral growth path
• ●Cold email and LinkedIn DM outreach template library
• ●Secretary of State data integration documentation for new entity detection
• ●IPA Top 500 and regional growth firm prospect list
• ●Founder research and GTM playbook for 60-120 day sales cycles

What Roll Digital builds for you.

Custom scope to take Prospect Sequencer from MVP shell to operating business.

• ▸Production backend API with email and LinkedIn sequencer logic
• ▸Postgres database and multi-tenant architecture for customer accounts
• ▸Stripe billing integration for three-tier pricing model
• ▸Email delivery and LinkedIn message automation with compliance guardrails
• ▸Secretary of State data pipeline and new-entity detection engine
• ▸Customer dashboard showing campaign performance and outreach metrics
• ▸Auth system with email sign-up and Google OAuth
• ▸Initial customer onboarding guide and 30-day success support

Why this could work.

The 11,000 small growth-oriented accounting firms represent a defined, reachable market. Cold email and LinkedIn outreach to IPA Top 500 and regional firms is proven GTM with defensible unit economics at $99-149/month. The referral model activates once 20 customers are live, creating compounding acquisition leverage. Prospect lists and founder research transfer immediately, removing research cycle delay from day one.

What you'd risk.

LinkedIn actively bans automation accounts without appeal, creating existential risk to the product's core function. Secretary of State APIs vary wildly across states with 12+ states offering no bulk export, making the headline differentiator brittle and maintenance-heavy. Accounting firm principals distrust cold outreach tooling and depend on warm referrals. Typical decision cycles run 60-120 days, and cold demos convert poorly without warm introductions. Success probability is 0.13 for a reason.

Who this fits.

An existing SaaS founder or agency operator with B2B sales experience. Ideally someone who has worked with accounting or professional services firms, or has cold outreach credibility in adjacent verticals. Must be operationally comfortable with the ongoing LinkedIn ban risk as part of the business model. Works best for someone who can leverage an existing warm network to close deals.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive landing pages, prospect lists, data pipeline docs, GTM playbook
2. Week 1
   First demo scheduled with IPA Top 500 firm, backend build starts
3. Week 3
   First customer signs, email and LinkedIn integrations go live
4. Week 6
   Three to five customers running sequencers, referral program framework built
5. Day 90
   Referral incentive trigger at 20 customers, ARR trajectory visible

Pricing.

Three ways in, depending on how much you want to build yourself.