A pre-built business engine, ready to operate.
Software that scores when B2B sales reps should call leads based on activity patterns.
Every artifact below transfers to your accounts on day one. The whole engine.
Custom scope to take Lead Timing Optimizer from MVP shell to operating business.
The GTM targets a clear buyer: VPs of Sales at 10-200 person companies actively seeking single-purpose timing tools. The 20K addressable TAM is specific and defensible within B2B SaaS. The pain point is real: sales teams obsess over call timing relative to prospect activity. If you can show even 10-15% conversion lift from optimized timing, you have a defensible wedge into a $2,000 annual per team decision.
HubSpot and Salesforce can ship native lead scoring as a free feature within months, eliminating your entire value prop overnight. Even if timing matters, attributing revenue impact to call timing versus rep skill is nearly impossible, creating hostile renewal conversations after novelty wears off. CRM API breaks, rate limits, and credential rotation will consume disproportionate engineering time as you scale, compressing margins.
An operator with prior SaaS experience and stomach for integration complexity. Sales or revenue background helps but is not required. You need $25K in capital runway and the bandwidth to run outbound GTM yourself for months. If you have an existing list of VP Sales contacts or work in sales tech, your odds improve significantly.
From contract signing to operating business.
Three ways in, depending on how much you want to build yourself.
Read the full buyer brief on every product in the catalog. All Fermi math, all agent specs, all sales kits, all skeptic memos. Cancel any time.
The full asset bundle transfers to your accounts. Brand, domain, landing, agent spec, financial model, sales kit, founder persona, video. You own it.
A Roll Digital chief operator builds Lead Timing Optimizer for you. AI-amplified: unlimited Claude + Codex tokens. What used to take weeks, days at our speed.