Stop optimizing blind.
Show SMBs exactly which ads actually drive revenue.
Every artifact below transfers to your accounts on day one. The whole engine.
Custom scope to take Lead Source Optimizer from MVP shell to operating business.
A large, underserved TAM of 75,000 SMBs spending $5k monthly lacks reliable attribution. Your free audit is a strong lead magnet, and the GTM path is proven: 20 demos monthly convert at 3-4. The $200-300 MRR price point is sticky enough to build a real business at scale. Growing regulatory pressure on cookies only strengthens demand for attribution solutions.
Entrenched competitors like Northbeam and HubSpot own deeper integrations and brand trust that are hard to displace. Cookie deprecation and iOS 14.5 have fundamentally broken cross-channel attribution accuracy, making it nearly impossible for any tool to definitively prove ROI to customers. Integration complexity is brutal because every customer needs Google Ads, Meta, CRM, and website all wired before seeing value. Churn accelerates when proof isn't clear.
Best fit is someone with existing SMB relationships or sales experience in marketing tech. You need to own the GTM conversation and understand integration complexity. Passive income won't work here. This suits a technical founder who sells, or an agency owner expanding into SaaS with a product that solves client pain.
From contract signing to operating business.
Three ways in, depending on how much you want to build yourself.
Read the full buyer brief on every product in the catalog. All Fermi math, all agent specs, all sales kits, all skeptic memos. Cancel any time.
The full asset bundle transfers to your accounts. Brand, domain, landing, agent spec, financial model, sales kit, founder persona, video. You own it.
A Roll Digital chief operator builds Lead Source Optimizer for you. AI-amplified: unlimited Claude + Codex tokens. What used to take weeks, days at our speed.