Own Counsel.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●The Counsel brand identity, domain, and landing page assets
• ●Agent design specification and voice training cadence
• ●Customer outreach playbook: state bar directory and LinkedIn cold-contact templates
• ●Financial model: subscription pricing, churn assumptions, and margin projections
• ●Legal intake workflow specification: conflict check logic and retainer templates
• ●The 20-demos-per-month GTM playbook and founder sales narrative
• ●First-customer success framework and churn prevention playbook

What Roll Digital builds for you.

Custom scope to take Counsel from MVP shell to operating business.

• ▸Production voice agent on cloud telephony with warm legal intake flow
• ▸Real-time conflict checking against firm client database and adverse party lists
• ▸Automated retainer generation engine pre-populating agreements from intake data
• ▸Attorney dashboard with call transcripts, intake forms, and conflict flags
• ▸Scheduled email and SMS delivery of morning intake packets
• ▸Native integrations with Clio and MyCase for automatic data sync
• ▸State-specific compliance layer for contingency and flat-fee agreement requirements
• ▸Stripe billing with tiered subscriptions and law firm payment processing

Why this could work.

The GTM is proven repeatable: 20 demos from cold outreach in state bar directories and LinkedIn yields 3-4 closes monthly. At $250-350 MRR per customer, a 120K TAM of solo and small firms in call-heavy practice areas (PI, criminal, family, immigration) supports meaningful unit economics. Voice handling of low-value intake work frees attorneys to focus on billable matters, reducing friction to adoption.

What you'd risk.

Unauthorized Practice of Law liability in 15+ states creates regulatory cliff risk. A single bar complaint halts operations and forces product redesign mid-growth. Voice abandonment rates among distressed callers (recently arrested, accident victims) may be 40-50% higher than demo conversions suggest. Integration dependency kills retention if firms must manually re-enter data into Clio or MyCase post-intake, producing churn by day 45. Execution capital ($38K) doesn't include state-specific legal compliance or scaling customer success.

Who this fits.

Best suited to an operator with legal industry relationships or prior SaaS experience. Solo founders entering legal tech, agency owners serving law firms, or ex-BigLaw associates with deep practice area networks fit best. You need comfort navigating compliance uncertainty, executing cold outreach at volume, and supporting technically non-native customers through integration. Takes grit and patience.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive Counsel brand assets, playbook, and agent specification documents
2. Week 1
   Voice agent endpoint live on sandbox; conflict check logic mapped
3. Week 3
   Attorney dashboard with intake forms, transcripts, and conflict flags
4. Week 6
   Clio and MyCase integrations deployed; Stripe billing configured
5. Day 90
   Production launch support; 30-day customer success engagement begins

Pricing.

Three ways in, depending on how much you want to build yourself.