Own LawLineAI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Domain, brand name, and logo assets
• ●Landing page with cold email outreach templates
• ●AI agent spec and intake conversation flows
• ●24-month financial model with unit economics
• ●Office manager prospect list and outreach playbook
• ●State compliance checklist and call recording logic

What Roll Digital builds for you.

Custom scope to take LawLineAI from MVP shell to operating business.

• ▸Production backend handling concurrent calls with secure recording
• ▸Stripe subscription billing for $149/month with annual upsell
• ▸Two-party consent state detection for compliant call recording
• ▸Multi-tenant auth system with email and Google sign-in
• ▸Integration with Clio and NetDocuments practice management
• ▸Analytics dashboard for call metrics, conversion, and churn
• ▸Customer success program with compliance training and support

Why this could work.

Market is large (80k small law firms) and pricing undercuts incumbents (Ruby Receptionists at $200-400/mo). Cold email is a proven GTM motion in SaaS. Recurring revenue model scales predictably. Law firms already spend $2400/yr on intake tools, showing demand. The unit economics work if you can get to 3-5 closes per month. The challenge is compliance and churn risk after trial.

What you'd risk.

Probability of success is 14%. State bar ethics rules in 15+ states restrict how AI can engage potential clients without attorney supervision, creating legal liability. Churn risk is high: after-hours call volume at small firms averages only 3-8 calls per week, making the $149/mo price hard to justify. You compete against entrenched human receptionists charging $200-400/mo. Call recording laws require complex state-by-state compliance.

Who this fits.

Best fit is someone with existing relationships in personal injury or family law, prior SaaS sales experience, technical co-founder or ability to hire one, and comfort with regulatory complexity. You might be a former BigLaw associate, solo practitioner, or agency operator expanding revenue streams. This isn't a passive business.

Timeline.

From contract signing to operating business.

1. Day 1
   Codebase, domain, and financial model transfer to your AWS
2. Week 1
   Infrastructure live with Stripe billing and auth deployed
3. Week 3
   Call handling with state-specific recording consent logic live
4. Week 6
   First cold email campaign to 500 office managers
5. Day 90
   Measure trial-to-paid conversion rates and validate unit economics

Pricing.

Three ways in, depending on how much you want to build yourself.