Own RetainerExplainer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Video generation API with retainer input parsing and video rendering pipeline
• ●Frontend dashboard for law firms to manage clients and generate videos
• ●Cold email template and 75k prospect list for solo litigation firms
• ●Landing page, brand guidelines, and ABA billing transparency messaging
• ●Financial model with year-one revenue and customer acquisition cost analysis
• ●Customer database with beta testers, usage data, and feedback
• ●Technical documentation, API specifications, and deployment guides

What Roll Digital builds for you.

Custom scope to take RetainerExplainer from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres database and automated video processing queue
• ▸Stripe billing integration with three-tier pricing, invoicing, and subscription management
• ▸Multi-tenant authentication with email, Google sign-in, and law firm workspace management
• ▸State-specific compliance rules engine for California, Texas, New York bar ethics
• ▸AWS S3 video storage with CloudFront CDN and secure download management
• ▸Customer success onboarding email support and billing dispute resolution playbook
• ▸Zapier and Make.com integration for Clio, MyCase, and Practice Panther ecosystem
• ▸Retention features including annual retainer review prompts and client communication generation

Why this could work.

The TAM is concrete: 75k small law firms spend on practice management with documented retainer billing pain. ABA guidance on billing transparency creates a positioning hook that resonates with managing partners under compliance pressure. Cold email to this segment has proven response rates for niche legal software. The 15-minute onboarding fits solo practitioner workflows. At 100 customer conversions you hit $96k ARR; at 200 you exceed year-one projections.

What you'd risk.

One-and-done churn is the core risk: firms create their retainer explainer videos and cancel, collapsing LTV to a single payment. Clio, MyCase, and Practice Panther own the practice management desktop and could add this feature in weeks, instantly out-distributing a standalone product. State bar ethics rules vary by jurisdiction; a compliance misstep in California or New York could trigger cancellations or force a product redesign. At 13% success probability, you're betting on exceptional execution to overcome structural headwinds.

Who this fits.

Ideal owner is an experienced SaaS operator with legal industry connections or existing relationships in litigation, family law, or criminal defense. You need comfort with state regulatory compliance and ability to execute cold email GTM at scale. This suits someone transitioning from a law firm practice management background, a legal tech consultant with a client list, or a seasoned SaaS founder looking to own a niche vertical play.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, documentation, financial model, customer list, and cold email template
2. Week 1
   Deploy MVP to staging, audit state compliance rules, begin development planning
3. Week 3
   Launch production backend with Stripe billing and multi-tenant authentication
4. Week 6
   Complete AWS video infrastructure and state-specific compliance rules engine
5. Day 90
   Ship production SaaS with first paying customers from cold email outreach

Pricing.

Three ways in, depending on how much you want to build yourself.