Own Landing Page Auditor.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●SaaS product with free audit tier and $37/$99 pricing
• ●Stripe billing and subscription management across both tiers
• ●SEO landing page and Product Hunt launch materials
• ●Founder persona, GTM playbook, and customer research
• ●Financial model and Year 1 ARR projections
• ●AI audit engine design spec and architecture docs
• ●Domain, brand identity, and early user email list

What Roll Digital builds for you.

Custom scope to take Landing Page Auditor from MVP shell to operating business.

• ▸Production API backend with FastAPI and Postgres for scale
• ▸Multi-tenant auth system supporting email and Google sign-in
• ▸Stripe billing integration with free-to-paid conversion automation
• ▸Audit report generation engine and exportable recommendations dashboard
• ▸Admin panel for user management and subscription oversight
• ▸Email automation triggering upgrade prompts after three free audits
• ▸SEO configuration and Product Hunt launch coordination support
• ▸30-day customer onboarding and initial success support included

Why this could work.

Free-to-paid conversion is a proven GTM for audit tools. The 200k TAM of paid media buyers spending $310/yr annually exists and remains underserved by dedicated point solutions. Product Hunt spike can seed initial distribution and customer revenue. Agency tier at $99/mo improves unit economics significantly. The honest dependency: success requires solving one-and-done churn through targeted re-engagement campaigns and recurring audit cycles.

What you'd risk.

ChatGPT commoditizes the core value prop. Any marketer can paste their landing page and get a decent audit for free, making recurring subscription adoption hard. One-and-done churn is the killer: users audit once, implement fixes, then cancel within 60 days. Larger players like Hotjar and Semrush are shipping AI audits as checkbox features to installed bases, making paid acquisition nearly impossible.

Who this fits.

This fits an operator with existing SaaS or agency experience who understands paid acquisition and CRO deeply. A solo founder or agency principal with direct relationships to paid media buyers is ideal. You need tolerance for 13% success probability and ability to fund a Year 1 loss of $11k while testing re-engagement mechanics. Hands-on founder more likely to win.

Timeline.

From contract signing to operating business.

1. Day 1
   Codebase, brand, Stripe keys, and founder playbooks transferred
2. Week 1
   Backend API and multi-tenant auth system deployed to staging
3. Week 3
   Stripe billing and free-to-paid conversion automation live in production
4. Week 6
   Product Hunt launch executed with initial customer cohort acquisition
5. Day 90
   Churn analysis and cohort retention metrics reviewed against model

Pricing.

Three ways in, depending on how much you want to build yourself.