Own Threshold.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, landing page, and visual design system
• ●Proven LinkedIn and cold email playbook for agency owners
• ●Adaptive intake agent architecture with multi-turn context learning
• ●Financial model with three pricing tiers and unit economics
• ●Email sequences and templates tested on 20 monthly demos
• ●Customer success playbook and first-30-day onboarding framework
• ●Intake workflow design tailored to service business discovery needs

What Roll Digital builds for you.

Custom scope to take Threshold from MVP shell to operating business.

• ▸Production FastAPI backend with PostgreSQL for multi-tenant form and response storage
• ▸Stripe billing for three tiers with webhook-based usage and seat counting
• ▸Client-facing adaptive form UI with real-time AI response generation and streaming
• ▸Completion rate tracking and analytics dashboard showing abandonment points and funnel
• ▸Email delivery pipeline for completed briefs with customizable follow-up sequences
• ▸Customer authentication with email and Google OAuth, role-based access control
• ▸Admin dashboard for form creation, customization, and customer management interface
• ▸CRM integrations with HubSpot, Pipedrive, and Slack for brief routing

Why this could work.

The GTM playbook generates 20 demos monthly from a receptive buyer base. Four closes per month at $89-149 annual pricing indicates product-market fit. Service businesses genuinely dislike intake friction and email loops. The TAM of 280k potential customers is substantial. If you achieve high completion rates and focus on one vertical (agencies or coaches), you build defensible positioning with strong unit economics at scale.

What you'd risk.

Completion rates are your core metric. If prospects abandon forms mid-flow beyond five to six questions, the entire value proposition collapses. Competitors like Typeform and HubSpot can ship adaptive follow-up faster than you scale. Without narrowing to a single vertical, your messaging remains generic and conversion plateaus. Word-of-mouth in tight service communities cuts both ways, turning early churn into a reputational liability.

Who this fits.

An existing agency owner or independent consultant adding AI-driven intake to your service offering. Or a SaaS operator with sales conviction and experience marketing to service businesses. You need outbound sales experience, willingness to narrow to one vertical, and capital for customer success. Technical co-founder or engineering team required. Not for hands-off investors.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, GTM playbook, customer list, and financial model
2. Week 1
   Deploy MVP to staging, audit architecture, and plan production roadmap
3. Week 3
   Launch production backend, Stripe billing, and customer authentication system
4. Week 6
   Send first outbound batch via inherited playbook, capture initial signups
5. Day 90
   Analyze completion rates and cohort retention, refine messaging by vertical

Pricing.

Three ways in, depending on how much you want to build yourself.