Own Insurance Agent Recruiting Sequencer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Insurance-specific LinkedIn recruitment playbook with proven outreach templates for FMOs and IMOs
• ●Domain, brand assets, and landing page with pricing and signup flow
• ●API specification and database schema for multi-tenant SaaS backend
• ●GTM playbook with LinkedIn prospecting sequences and demo-to-close scripts
• ●Early customer relationships from pilot phase and conference partnerships
• ●Financial model projecting Year 1 ARR and unit economics
• ●Documentation of core product roadmap and feature prioritization

What Roll Digital builds for you.

Custom scope to take Insurance Agent Recruiting Sequencer from MVP shell to operating business.

• ▸Production FastAPI backend with PostgreSQL for multi-tenant account isolation
• ▸LinkedIn API integration for contact imports and native sequence scheduling
• ▸Stripe billing system supporting monthly subscriptions at $149 and higher tiers
• ▸Email sending infrastructure with domain authentication and bounce handling
• ▸Campaign analytics dashboard tracking opens, replies, and demo conversion rates
• ▸Pre-loaded insurance recruiting templates customizable by agency and IMO type
• ▸Admin panel for user provisioning and account management with API keys
• ▸30-day customer success support including data migration and initial sequence setup

Why this could work.

Defined TAM of 8,000 US agencies spending $1.8k annually on recruiting software provides a clear market. Your GTM targets FMO and IMO principals where generic tools miss insurance-specific workflows. Validating 3-5 closes monthly at $149 shows early product-market fit. LinkedIn's enforcement cycles and episodic recruiting seasons create execution risk, but insurance conferences provide social proof and warm acquisition channels if compliance holds.

What you'd risk.

LinkedIn's terms of service enforcement is unpredictable and existential to sequencing tools. Insurance recruiting is episodic, not continuous, creating 60-70% churn when hiring cycles end. Customers view this as campaign software, not daily workflow tools, making retention fragile. Generic competitors already own 80% of the feature set. Switching costs are low, making customer acquisition costs above $500 per customer financially unsustainable.

Who this fits.

This fits an existing SaaS operator with insurance industry credibility and founder experience handling customer support and GTM. You've likely run LinkedIn campaigns or managed agencies. You understand episodic sales patterns and can articulate product value to insurance principals through credible channels. You're comfortable with the churn risk and LinkedIn's regulatory unpredictability. You're not betting the farm, but betting on your ability to own a vertical.

Timeline.

From contract signing to operating business.

1. Day 1
   Transfer brand assets, playbook, customer relationships, and financial model
2. Week 1
   Deploy production backend, PostgreSQL database, and admin infrastructure
3. Week 3
   Launch landing page, email signup, and LinkedIn prospecting outreach
4. Week 6
   Enable Stripe billing and release self-serve customer onboarding
5. Day 90
   Achieve 5-10 paying customers and iterate templates based on feedback

Pricing.

Three ways in, depending on how much you want to build yourself.