Own Instant Documentaries.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, Product Hunt launch strategy, landing page copy
• ●GTM playbook targeting social media managers and indie creators
• ●Financial model projecting Year 1 ARR of $16k-$390k
• ●Agent design spec for documentary-aesthetic video generation workflow
• ●Free trial funnel and $29-49 monthly pricing framework
• ●Founder persona and audience segmentation across creator communities

What Roll Digital builds for you.

Custom scope to take Instant Documentaries from MVP shell to operating business.

• ▸Production backend with FastAPI, Postgres, and async video processing
• ▸Stripe billing integration across three subscription tiers with usage tracking
• ▸Multi-tenant authentication with email and Google OAuth sign-in
• ▸Video generation API wrapper handling cost optimization and rate limiting
• ▸Creator Discord community setup and initial onboarding automation
• ▸Monitoring and analytics dashboard tracking churn, CAC, and inference costs
• ▸30-day customer success onboarding for Product Hunt launch cohort

Why this could work.

The GTM targets proven audiences: 700k US creators already spend $40 monthly on video tools, and Product Hunt launch drives initial visibility. Creator communities enable sustained organic growth while free trials remove activation friction. At just 10 percent market addressability in the documentary niche, that's 70,000 potential customers. The real challenge is converting free users to paid subscriptions before inference costs consume runway.

What you'd risk.

Inference costs scale linearly with free-tier usage, and available conversion data suggests you could burn runway before building a sustainable paying cohort. CapCut, Runway, and Adobe are shipping documentary templates at zero marginal cost within 6-12 months, commoditizing the niche. Documentary aesthetics are fundamentally trend-driven with an estimated 18-month lifespan. If short-form creator preferences shift, repositioning is required and churn accelerates steeply.

Who this fits.

Best fit is a solo SaaS founder with an existing audience in creator communities, or a boutique video agency serving content creators. You'll need hands-on understanding of creator workflows and willingness to iterate the GTM aggressively based on early free-trial data. This isn't a passive asset. You're the founder for at least the first 90 days.

Timeline.

From contract signing to operating business.

1. Day 1
   Access to all IP, codebase, GTM playbook, and founder handoff call
2. Week 1
   Product Hunt listing live with initial community seeding on Reddit and Discord
3. Week 3
   Free trial cohort activated, user feedback loop begins
4. Week 6
   First paid conversions measured, churn and CAC baseline established
5. Day 90
   90-day performance vs projections assessed, decision point for scaling or pivoting

Pricing.

Three ways in, depending on how much you want to build yourself.