Own Lead Triage.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, positioning, and competitive narrative
• ●Landing page and email copy for sales outreach
• ●LinkedIn outreach playbook with message templates and sequencing
• ●Financial model with unit economics and pricing strategy
• ●Product specification including feature roadmap and technical design
• ●HubSpot and Pipedrive marketplace integration and listing assets
• ●GTM motion documentation and founder persona for handoff

What Roll Digital builds for you.

Custom scope to take Lead Triage from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres for data persistence
• ▸Stripe billing integration across three subscription pricing tiers
• ▸Multi-tenant authentication with email sign-up, password reset, and SSO
• ▸Email inbox OAuth integration for Gmail and Outlook
• ▸Lead scoring algorithm with ML-based sales readiness detection
• ▸Customer dashboard showing prioritized leads and performance metrics
• ▸Admin controls for custom scoring rules and team management
• ▸HubSpot and Pipedrive marketplace publication and native integrations

Why this could work.

The GTM demonstrates traction: 25 monthly demos to VP Sales and RevOps at 50-300 person companies, closing 4 at $250 per month. The buyer base exists: approximately 400,000 US SMBs with annual budgets of $1,200 for lead prioritization tools. The persona is tight and reachable via LinkedIn. HubSpot and Pipedrive marketplace listings provide supplementary discovery channels beyond relying solely on cold outreach.

What you'd risk.

Incumbent CRM vendors like HubSpot and Salesforce ship native lead scoring, forcing founders to answer 'why not use Einstein' repeatedly. That differentiation question has killed deals. AI false negatives are fatal: one missed hot lead that closes with a competitor triggers immediate churn and negative word-of-mouth in tight sales communities. Budget ambiguity complicates deals: lead triage sits between CRM, marketing automation, and email tooling, leaving buyers unsure which team owns purchase authority.

Who this fits.

Best fit: experienced B2B SaaS founder or sales-focused agency owner with 5+ years in enterprise sales or marketing operations. Needs comfort with technical infrastructure, team management, and direct product iteration. Ideal if you have an existing list of VP Sales contacts or strong LinkedIn presence in the RevOps community. Requires tolerance for 60-90 day sales cycles and ability to articulate crisp differentiation against HubSpot and Salesforce.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand assets, customer list, and GTM playbooks
2. Week 1
   Set up production infrastructure and establish baseline customer metrics
3. Week 3
   Customize lead scoring rules and complete email integrations
4. Week 6
   Launch updated landing page and begin LinkedIn outreach
5. Day 90
   Achieve first 10 new customers and validate unit economics

Pricing.

Three ways in, depending on how much you want to build yourself.