Own HR Tech Stack Enricher.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page, outbound email templates, and LinkedIn campaign playbook
• ●API design spec and initial data enrichment logic
• ●GTM strategy targeting SDRs and AEs at HR software vendors
• ●Pricing model, financial projections, and customer tier structure
• ●Founder research on 18,000 target accounts and their buying patterns
• ●Customer success playbook for free trial to paid conversion
• ●Brand positioning and messaging framework for HR tech buyers

What Roll Digital builds for you.

Custom scope to take HR Tech Stack Enricher from MVP shell to operating business.

• ▸Production FastAPI backend with multi-tenant architecture and PostgreSQL database
• ▸HR tech detection API using web crawling and SSO fingerprinting
• ▸Stripe billing integration across three pricing tiers and seat management
• ▸Admin dashboard for customer account, usage, and data management
• ▸Email and OAuth authentication with customer domain provisioning support
• ▸Data enrichment pipeline for continuous HR tech stack updates
• ▸Customer onboarding and trial-to-paid success workflow automation

Why this could work.

Eighteen thousand US HR tech vendors and sales teams already spend eighteen hundred dollars yearly on enrichment tools. Your GTM targets sales ops and SDRs directly, with a free trial hook that converts. This is a specific, validated buyer behavior gap: they need HR stack visibility competitors cannot provide. The outbound motion is repeatable and low cost. Early traction validates the market exists and will pay.

What you'd risk.

HR software lives behind corporate firewalls and SSO flows, making detection unreliable and data coverage sparse for SMB targets. Data freshness degrades to ninety days or worse. ZoomInfo, BuiltWith, and Clearbit already have partial HR signals and can ship a competitive filter tomorrow with no switching cost. Your buyers already pay five hundred to two thousand monthly for general enrichment and will demand native integration, not another point solution. Year one margins are negative.

Who this fits.

This fits a SaaS founder or sales ops veteran with existing relationships in HR tech. You need conviction in the data infrastructure to handle detection challenges and the discipline to survive negative margin in year one. Ideally, you have a warm list of SDRs and AEs at target companies or existing agency/consulting relationships you can leverage. Execution speed and sales discipline matter more than technical depth here.

Timeline.

From contract signing to operating business.

1. Day 1
   Ownership transfers, API keys issued, playbooks and customer research handed over
2. Week 1
   Production backend deployed, first customer outreach sent to warm leads
3. Week 3
   Data enrichment pipeline operational, initial free trials converting to interest
4. Week 6
   Stripe billing live, first paid customer acquired and fully onboarded
5. Day 90
   Monthly recurring revenue and customer retention performance assessed against targets

Pricing.

Three ways in, depending on how much you want to build yourself.