Own Hotel Comp Set Competitive Signal Digest.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Cold LinkedIn outreach sequence targeting independent hotel revenue managers
• ●Email digest design, schema, and HTML template for comp sets
• ●Financial model: Year 1 ARR, customer acquisition cost, unit economics
• ●30-day free trial flow and pricing tier structure
• ●Landing page copy and conversion optimization testing notes
• ●Founder persona, sales objections, and first customer case study
• ●LinkedIn outreach messaging framework with five proven subject lines

What Roll Digital builds for you.

Custom scope to take Hotel Comp Set Competitive Signal Digest from MVP shell to operating business.

• ▸SaaS application with daily digest email generation and HTML rendering
• ▸Multi-tenant auth and signup flow with trial eligibility checking
• ▸Stripe integration for monthly billing and trial subscription management
• ▸Rate data pipeline aggregating public OTA pricing with terms review
• ▸Customer dashboard with billing, email preferences, comp set configuration
• ▸Email delivery system with open tracking, bounce handling, GDPR compliance
• ▸Admin panel for customer lifecycle, revenue reporting, template management
• ▸30-day customer success program with onboarding calls and churn support

Why this could work.

The TAM is real: 12K independent hotels spend money on pricing intelligence. LinkedIn cold outreach is cheap compared to tradeshow presence. A $149 price undercuts competitors charging $200-800. The GTM is proven in adjacent verticals. If you close even 2-3% of cold outreach, the unit economics work. The bar is execution on daily delivery quality and retention over 6 months.

What you'd risk.

Your competitors already own the data. OTA Insight and RateGain have built data moats and built-in user bases. Most revenue managers who care about comp sets already subscribe to one. Cold LinkedIn outreach to GMs converts slowly without a channel partner or PMS integration. The 9% success probability reflects that hospitality software sales are relationship-driven, not product-driven. Digest email is a feature, not a defensible product.

Who this fits.

An existing revenue management consultant or hotel operations advisor with a book of independent hotel contacts. Someone who has sold B2B SaaS to hospitality before. You understand hotel GTM challenges and likely have 50+ GM relationships already. You will hand-code outreach and track opens manually until you hit product-market fit. This is not passive income; it is a hand-to-hand sales engine.

Timeline.

From contract signing to operating business.

1. Day 1
   Full handoff of brand, GTM playbook, and early customer recordings
2. Week 1
   Development begins on multi-tenant auth, billing, and email infrastructure
3. Week 3
   MVP deployed and tested with sample OTA rate data
4. Week 6
   Beta customer signup begins; first comp set digests sent
5. Day 90
   Evaluate 30-day trial cohort retention and conversion to paying

Pricing.

Three ways in, depending on how much you want to build yourself.