Own DeskFlow.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Fully developed brand identity and messaging positioning DeskFlow in the desk-booking category
• ●Production-ready landing page with lead capture and demo booking flow
• ●Detailed customer outreach playbook targeting HR/Ops at 100-500 person hybrid-first companies
• ●Financial model with TAM basis, pricing strategy, and year 1 revenue projections
• ●Founder persona and competitive positioning against Robin, Envoy, Skedda, OfficeSpace
• ●MVP architecture design with multi-tenant database schema and booking engine
• ●Three-month paid customer success playbook and onboarding documentation

What Roll Digital builds for you.

Custom scope to take DeskFlow from MVP shell to operating business.

• ▸Production backend on FastAPI with multi-tenant architecture and PostgreSQL
• ▸Stripe billing integration supporting monthly and annual subscriptions at three tiers
• ▸SSO via Okta and Google OAuth for enterprise customer requirements
• ▸API for third-party calendar and room-booking system integrations
• ▸Admin dashboard for desk availability, booking analytics, and usage reporting
• ▸Self-service customer onboarding portal with guided workspace setup flow
• ▸SOC2 Type II compliance documentation and security audit preparation support
• ▸30-day customer success support and playbook for initial client implementations

Why this could work.

The GTM is specific and repeatable: cold outreach to HR and ops managers at hybrid-first companies already paying for desk-booking solutions. The 75,000-company TAM is real and actively spending $2,400 per year. Cold LinkedIn to this narrow buyer profile has proven unit economics. If you execute the 25-demo-per-month playbook and close at the projected 4 deals per month, year 1 ARR ceiling of $360k is in reach.

What you'd risk.

Entrenched competitors with deep integrations and brand recognition dominate the desk-booking space. Your AI advantage evaporates as the feature becomes table stakes by mid-2025. Return-to-office mandates at major employers are shrinking the TAM for hot-desking. Mid-market buyers expect 3 to 6 month sales cycles with IT security reviews and SOC2 before signing, stretching cash burn. The 13% success probability reflects these structural headwinds.

Who this fits.

Best fit for a SaaS founder experienced in B2B cold outreach and sales cycles. You need tolerance for the 13% success probability and ability to sustain negative cash flow through year 1. Ideal if you have an existing network in tech, consulting, or real-estate industries, or deep HR/operations experience. You must be comfortable with 3-6 month enterprise sales cycles and willing to iterate based on demo feedback.

Timeline.

From contract signing to operating business.

1. Day 1
   Acquire codebase, brand kit, founder playbook, financial model, customer targets
2. Week 1
   Set up production Postgres and FastAPI, deploy Stripe billing integration
3. Week 3
   Complete SSO and OAuth, begin cold LinkedIn outreach to 500+ targets
4. Week 6
   Record demo feedback from first 10-15 companies, push feature iterations
5. Day 90
   Evaluate closed deals, customer acquisition cost, and production stability metrics

Pricing.

Three ways in, depending on how much you want to build yourself.