Own VenueRFP.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●VenueRFP brand identity, positioning, and group sales messaging framework
• ●Cold LinkedIn and email outreach playbook for hotel sales directors
• ●Voice intake specification and RFP lead routing architecture
• ●Unit economics model targeting $290/month ARPU with 3-month payback
• ●Voice-to-lead capture MVP with initial integrations and documentation
• ●Customer success framework and first 30 days onboarding flow
• ●Market research on independent hotel ICPs by state

What Roll Digital builds for you.

Custom scope to take VenueRFP from MVP shell to operating business.

• ▸Production backend on Python FastAPI with PostgreSQL database
• ▸Inbound voice API integration for RFP lead capture
• ▸Multi-tenant SaaS deployment with customer data isolation
• ▸Stripe billing integration for $290/mo recurring subscriptions
• ▸Sales dashboard for RFP management and team collaboration
• ▸Outbound email infrastructure for cold prospecting campaigns
• ▸Compliance layer for two-party voice recording consent states
• ▸Customer onboarding automation and first-month success support

Why this could work.

Independent hotels without Cvent/Amadeus deployment represent a real addressable segment with genuine operational pain around RFP management. Direct B2B sales to group sales directors is proven GTM motion. Three closes monthly at $290/mo demonstrates unit economics and buyer willingness. The bottleneck is reaching scale profitably before incumbents add native voice intake or before chain-level IT procurement further shrinks the addressable market.

What you'd risk.

Incumbents controlling 60-70% of target hotels are rapidly integrating AI voice intake as native features, eliminating the standalone RFP capture case. Chain-level IT procurement at major hotel brands locks out direct sales to individual properties, shrinking addressable market from 35,000 to roughly 8,000 independent hotels. Two-party consent laws across 10+ states create legal friction that procurement teams leverage to delay or block deals. Unit economics require disciplined CAC and strong retention to reach profitability.

Who this fits.

Fits a founder or operator with prior B2B SaaS traction and direct sales experience. Hotel industry connections, sales background, or existing relationships with group sales directors would accelerate go-market. This isn't a product-first play; it requires disciplined outbound execution and legal/compliance management across state voice recording laws. Works best for someone comfortable with enterprise sales cycles and operator-level customer success management.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, brand assets, and current customer relationships
2. Week 1
   Deploy MVP to staging, begin customer beta testing
3. Week 3
   Launch production backend with Stripe billing integration
4. Week 6
   First customers on recurring billing, team onboarded
5. Day 90
   Review churn, CAC, and profitability toward product roadmap

Pricing.

Three ways in, depending on how much you want to build yourself.