Own High Visibility.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand name, domain, and all marketing materials and landing page
• ●Product Hunt API integration and technical architecture documentation
• ●Customer acquisition playbook with newsletter partner contacts
• ●Email sequences and messaging templates for outreach
• ●Financial model with unit economics and conversion data
• ●Founder persona and deep maker community research findings
• ●Stripe billing configuration for subscriptions and one-time purchases

What Roll Digital builds for you.

Custom scope to take High Visibility from MVP shell to operating business.

• ▸Production SaaS backend on FastAPI with Postgres database
• ▸Stripe billing system for subscription and one-time purchase tiers
• ▸User authentication with email signup and Product Hunt OAuth
• ▸Admin dashboard for managing launches and customer relationships
• ▸Email notification system for launch activity and promotional timing
• ▸Launch discovery and scheduling system for paid promotions
• ▸Customer analytics dashboard with lifetime value metric tracking
• ▸Onboarding flow and customer success documentation and templates

Why this could work.

Cold start is addressable through newsletter partnerships delivering pre-built maker audiences. Indie makers genuinely seek visibility beyond Product Hunt's native tools. The $160 willingness-to-pay signal exists but demands proving qualified reach. Newsletter relationships solve chicken-and-egg by loading audience before launch. At 25% conversion at scale, unit economics work. Success hinges on maintaining partnerships and proving result delivery.

What you'd risk.

Makers may refuse to pay and actively evangelize free alternatives like Peerlist or BetaList loudly. Price sensitivity in this segment is extreme. Product Hunt could launch native post-launch amplification tools tomorrow, eliminating your entire value proposition overnight. The 18% success probability reflects genuine business uncertainty. Year 1 investment is $22k against negative take-home, even assuming 25% conversion rate holds.

Who this fits.

Best fit: operator with existing maker community relationships or newsletter reach. Previous SaaS experience helps you understand cold-start challenges. If you have newsletter sponsorship contacts or existing agency maker partnerships, you have unfair advantage. You need to do founder-like relationship work and understand indie maker psychology deeply. Technical co-founder or hands-on technical operator essential for this business.

Timeline.

From contract signing to operating business.

1. Day 1
   Brand, code, customer list, and financials transfer to new owner
2. Week 1
   Production backend live with Stripe billing and customer auth
3. Week 3
   Newsletter partnership outreach campaign launches to maker networks
4. Week 6
   First cohort of makers onboarded with live launches
5. Day 90
   Target 25 trial conversions and sustainable revenue tracking baseline

Pricing.

Three ways in, depending on how much you want to build yourself.