Own HeatGuard.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●HeatGuard brand, logo, domain registration, and positioning
• ●Production-ready MVP with admin dashboard and API
• ●Email and LinkedIn outbound sales sequence templates
• ●Financial model with unit economics and projections
• ●Target persona research and initial account list
• ●Customer success onboarding playbook and training materials
• ●Agent specification for outbound GTM motion

What Roll Digital builds for you.

Custom scope to take HeatGuard from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres and heat alert logic
• ▸Crew scheduling system with rest days and heat thresholds
• ▸Multi-tenant authentication with email and Google sign-in options
• ▸Stripe billing integration with all three subscription tiers
• ▸Real-time NOAA weather integration for heat index monitoring
• ▸Customer dashboard with heat compliance reports and analytics
• ▸Email alerting system for crew leads and safety managers
• ▸Thirty day customer success support with onboarding training

Why this could work.

HeatGuard targets a genuine pain point: OSHA heat liability forces outdoor contractors to adopt safety tools. The 100k-employer market baseline spends $420/year. The GTM is proven outbound to safety-conscious buyers at construction firms. Seasonal May-September revenue compresses, but annual contracts enforced early solve this. Regulatory urgency from OSHA heat standards provides genuine sales pressure today, even if federal rulemaking stalls later.

What you'd risk.

Seasonality is existential. 80% of annual value compresses into May-September; October-April churn will destroy net ARR unless annual contracts are strictly enforced from day one. Competitors like Workyard and Busybusy could neutralize your core differentiator by adding a free weather widget overnight. OSHA's federal heat standard has stalled repeatedly, so regulatory urgency may evaporate. Small construction owners remain stubbornly resistant to SaaS subscriptions.

Who this fits.

This fits a solo SaaS founder with construction, safety, or HR background, or an existing agency selling to contractors. You need relentless outbound sales discipline, comfort with 18-24 month cash runways, and the backbone to enforce annual contracts despite buyer resistance. If you dislike small-business sales, seasonal cash volatility, or regulatory uncertainty, pass.

Timeline.

From contract signing to operating business.

1. Day 1
   All brand assets, MVP codebase, and sales materials transfer
2. Week 1
   Deploy production infrastructure, Stripe billing, custom domain setup
3. Week 3
   Landing page live with OSHA heat liability messaging
4. Week 6
   Start outbound email campaign to target construction accounts
5. Day 90
   First customers acquired, seasonal churn patterns identified and measured

Pricing.

Three ways in, depending on how much you want to build yourself.