Own Healthcare Practice Expansion Lead Feed.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Outbound sales playbook targeting VP Sales at healthcare vendors
• ●Landing page templates and conversion-optimized copy framework
• ●Lead sourcing system combining public expansion signals
• ●30-day pilot program structure and customer success process
• ●Pricing model, GTM positioning, and competitive differentiation materials
• ●Initial seed of prospecting targets and contact lists
• ●Data pipeline specification for signal freshness and validation

What Roll Digital builds for you.

Custom scope to take Healthcare Practice Expansion Lead Feed from MVP shell to operating business.

• ▸Backend API aggregating expansion signals from public data sources
• ▸Lead database with practice location, ownership, and expansion signals
• ▸Per-seat subscription management with Stripe billing and pilot terms
• ▸Dashboard showing lead freshness score vs competitor data
• ▸Outbound email templates and integration with sales tools
• ▸Daily lead feed automation across the three target verticals
• ▸Analytics tracking lead-to-engagement conversion by seller and vertical

Why this could work.

The TAM is defined and accessible: 3,000 US healthcare vendor sales teams spending roughly $500/month for expansion signals. Your GTM is repeatable cold outbound with a clear proof point: signal freshness and geo coverage vs incumbents. Pricing of $400-700 per seat per month is defensible against smaller players and affordable for teams priced out of enterprise platforms. This sits in the gap between expensive incumbents and manual prospecting.

What you'd risk.

Signal staleness is a real problem: job postings and permits lag actual expansion by 4-8 weeks, so leads arrive lukewarm. Incumbents Definitive Healthcare, Veeva, and MMIT own the enterprise accounts with serious budget. Healthcare practice decision-makers are notoriously slow, meaning your buyers face 90-plus-day sales cycles and will churn after one bad quarter blaming the data, not the decision-making process.

Who this fits.

This fits an operator with either deep healthcare industry connections or serious SaaS infrastructure chops. You need to handle cold outbound credibly and grind through pilot feedback cycles. A solo founder or 2-person team works if one has healthcare sales credibility. Enterprise sales experience helps, but domain expertise about practice operations matters more than titles. This is not passive income.

Timeline.

From contract signing to operating business.

1. Day 1
   All assets and customer lists transfer, build begins
2. Week 1
   Data pipeline live, pulling expansion signals from sources
3. Week 3
   MVP dashboard live, early lead feed testing underway
4. Week 6
   Production backend and billing ready for pilot cohort
5. Day 90
   First pilots conclude, GTM execution begins or pivots

Pricing.

Three ways in, depending on how much you want to build yourself.