Own Healthcare Practice Enricher.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Fully functional SaaS backend and frontend application codebase
• ●Integrated NPPES lookup logic with multi-user billing wiring
• ●Cold email templates and outreach sequences for RevCycle managers
• ●Founder GTM playbook, customer acquisition strategy, and early feedback notes
• ●Financial model projecting Year 1 ARR and unit economics
• ●Brand identity, marketing website, and Loom demo library

What Roll Digital builds for you.

Custom scope to take Healthcare Practice Enricher from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres, multi-tenant architecture, and request queuing
• ▸Stripe billing integration supporting monthly subscriptions across per-seat tiers
• ▸Email authentication plus Google OAuth single sign-on for onboarding
• ▸Rate-limited NPPES API client with fallback caching and error handling
• ▸Bulk CSV upload flow with async processing and email notification
• ▸Customer support dashboard for trial management and usage monitoring
• ▸Custom domain provisioning, SSL certificate automation, and DNS routing setup

Why this could work.

The GTM is validated: RevCycle managers and health IT ops teams already spend $1,200+ annually on provider data tooling. Cold email to 48k SMBs and a simple Loom trial reduces friction. Smaller shops lack budgets for Definitive Healthcare but face real pain enriching provider lists quarterly. Fast delivery and low friction win here over competitors. Price point ($75-150/mo per seat) aligns with buyer pain thresholds.

What you'd risk.

The CMS NPPES database is free and public. Sophisticated buyers with junior devs can build this themselves in weeks. The core use case is one-time or biannual enrichment, not daily workflow. That creates a churn cliff after activation: customer enriches their list once, then cancels. Definitive Healthcare, IQVIA, and ZoomInfo already bundle NPI plus specialty data for midmarket buyers. Your realistic market is price-sensitive SMBs with minimal willingness to pay for convenience.

Who this fits.

A solo founder or small agency operator with existing healthcare or medical device sales relationships. You should have RevCycle or health IT operations experience to credibly position this product and close initial customers. You do not need dev skills (Roll Digital builds it), but you must own customer acquisition, GTM iteration, and retention. Ideal if you've sold SaaS to this vertical before.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, API keys, GTM playbook, and customer sourcing list
2. Week 1
   Deploy production backend, set up billing, enable basic CSV import
3. Week 3
   Multi-tenant auth, rate limiting, bulk async processing, and monitoring
4. Week 6
   Customer support tooling, custom domains, SSL, and 30-day trial flow
5. Day 90
   Launch to initial customer cohort and begin cold outreach

Pricing.

Three ways in, depending on how much you want to build yourself.