Own Healthcare NPI New-Registrant Feed.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Cold email and LinkedIn sequences tested on VP Sales personas
• ●Landing page with healthcare buyer positioning and copy
• ●Financial model with unit economics baseline and churn assumptions
• ●Customer outreach playbook focused on medical device and staffing
• ●Brand identity and positioning established with target market
• ●Founder domain expertise in healthcare data and selling
• ●NPPES data sourcing strategy and regulatory compliance foundation

What Roll Digital builds for you.

Custom scope to take Healthcare NPI New-Registrant Feed from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres for daily NPPES syncing
• ▸Automated NPPES data ingestion with specialty and geography filtering
• ▸Multi-tenant SaaS platform with email and Google OAuth sign-in
• ▸Stripe billing integration and monthly subscription management workflows
• ▸Email delivery system configured for weekly new-registrant distribution
• ▸Data enrichment hooks for third-party contact append services
• ▸Customer dashboard with registration trends by specialty and geography
• ▸30-day customer onboarding and initial success support plan

Why this could work.

The GTM is clear: medical device and staffing firms need early access to newly registered practitioners before competitors do. The data source is free from CMS and legally accessible. Specialty and geography filters provide immediate targeting advantage over generic registries. If retention exceeds the structural 90-day churn expectation, unit economics improve. The buyer pool exists and has demonstrated budget for competitor solutions.

What you'd risk.

NPPES data is free. Sophisticated buyers download it themselves or pay $10-50k annually for enriched data from Definitive Healthcare. At $175 per month, this feels redundant rather than cheap. Structural churn patterns suggest 90-day engagement, not 12-month retention. Contact data quality is poor without expensive append services that compress margins. The realistic buyer pool is 3,100 at full market penetration. Success probability is 16 percent.

Who this fits.

This fits a technical founder with existing B2B SaaS experience or a healthcare insider with a prospect list. Needs discipline to hit $175/mo ASP and manage 40-demo/month pipeline. Best if you have sold to medical device or staffing companies before. Solo operation or small team. Must be comfortable with high churn and negative first-year economics.

Timeline.

From contract signing to operating business.

1. Day 1
   Transfer customer database, GTM playbooks, and domain/email systems
2. Week 1
   Provision AWS infrastructure. Set up Postgres, FastAPI, and deployment pipeline.
3. Week 3
   Automated NPPES pipeline live. Begin cold email campaign testing.
4. Week 6
   SaaS dashboard launches. First customer onboarded for beta testing.
5. Day 90
   First churn window. Measure retention against 90-day baseline assumption.

Pricing.

Three ways in, depending on how much you want to build yourself.