Own Healthcare Executive Change Signal.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and positioning targeting healthcare sales leadership market.
• ●Cold outreach playbook for VP Sales and CROs at 1,500 vendors.
• ●Agent architecture specification for executive change detection and alerting.
• ●Financial model projecting $150k-$850k Year 1 ARR and unit economics.
• ●Pricing strategy and sales materials for $8-15k annual team licenses.
• ●Customer success playbook for healthcare sales teams adopting platform.
• ●Data sourcing roadmap using HIMSS member lists and detection methods.

What Roll Digital builds for you.

Custom scope to take Healthcare Executive Change Signal from MVP shell to operating business.

• ▸Executive job change detection engine pulling from LinkedIn and alternative sources.
• ▸Multi-tenant SaaS platform with team seat management and role-based access control.
• ▸Stripe annual billing system supporting 5-25 seat team tiers.
• ▸Customer dashboard displaying executive changes at prospect and customer accounts.
• ▸Cold email infrastructure and sales outreach automation for vendor lists.
• ▸HIPAA-compliant data storage and processing for healthcare customer data.
• ▸Admin panel for sales team management, usage tracking, and billing.
• ▸30-day founder support and GTM guidance during launch phase.

Why this could work.

The TAM is narrow but real. Approximately 1,000 US health tech vendors actively sell into hospitals and payers, and their sales teams need visibility into executive changes at targets. The GTM is direct and repeatable: cold outreach to buying committees with defined budgets. Annual contracts at $8-15k create sticky revenue once you close a team. Long sales cycles naturally drive retention.

What you'd risk.

LinkedIn aggressively blocks scraping and terms-of-service enforcement could kill your core data pipeline overnight with no fallback. Definitive Healthcare already sells executive change intelligence at $50k+ annually with a 300-person sales force, making it hard to win on completeness while undercutting on price. Your $40k investment will burn before the first customer renewal arrives, leaving you to prove retention with limited feedback.

Who this fits.

This fits founders with existing credibility in health tech sales: ex-VP Sales at a vendor, healthcare sales consultants with prospect lists, or sales agencies entering a new vertical. You need $40k runway to survive the first nine months of long B2B sales cycles. Personal relationships in the health tech space will be essential to accelerate initial customer acquisition.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive all source code, marketing assets, and founder knowledge session.
2. Week 1
   Deploy to production, integrate Stripe billing, activate LinkedIn data pipeline.
3. Week 3
   Launch cold outreach campaign to 150 health tech vendors.
4. Week 6
   Conduct first 10 demo meetings with prospect sales leaders.
5. Day 90
   First customers acquired, establish adoption patterns and renewal metrics.

Pricing.

Three ways in, depending on how much you want to build yourself.