Own Gym AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Gym AI brand, positioning, and $300-per-lost-member messaging framework
• ●Cold email templates and LinkedIn DM scripts targeting gym owners
• ●Agent architecture spec and AI retention engine design
• ●Customer outreach playbook with 25-demos-per-month GTM targeting
• ●Financial model and three-tier pricing structure ($149/mo standard)
• ●Live landing page and demo environment

What Roll Digital builds for you.

Custom scope to take Gym AI from MVP shell to operating business.

• ▸Production backend with API integrations to Mindbody and Zen Planner systems
• ▸Stripe billing for three-tier pricing model with monthly subscription management
• ▸Member churn prediction AI trained on industry benchmarks and usage patterns
• ▸Gym owner dashboard displaying at-risk members and retention recommendations
• ▸Email and SMS automation for member re-engagement and save campaigns
• ▸Multi-tenant auth with email sign-in and Mindbody account linkage
• ▸Monitoring and alerting for Mindbody API availability and integration health
• ▸30-day onboarding support and customer success playbook for first deployments

Why this could work.

The core ROI story is sound: replacing a member costs $300, so gym owners will listen to retention messaging. Cold email plus LinkedIn targeting proved repeatable (25 demos monthly, 5 monthly closes). Independent gyms allocate $2000 annually to retention SaaS. The 27000-gym TAM is large enough for a focused operator to build a six-figure business by executing the proven GTM playbook at scale.

What you'd risk.

Competitors like Mindbody and Zen Planner already bundle basic retention alerts into their platforms. Gym owners will ask why they should pay $150 separately. Worse, your customer base itself is volatile: 30-40% of independent gyms close within five years, collapsing your customer lifetime value. Finally, your product depends entirely on Mindbody API stability. A throttle or breaking change kills functionality overnight with no recourse.

Who this fits.

This fits a solo SaaS operator or existing industry consultant with gym owner connections. Ideally someone who has run cold email campaigns before and understands B2B sales. A former gym owner or fitness consultant with an existing network is ideal. A first-time founder should expect 12-18 months of intense customer acquisition work before hitting positive unit economics.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive IP, GTM playbooks, financial model, brand assets and customer list
2. Week 1
   Spin up infrastructure, set up Mindbody and Zen Planner API credentials
3. Week 3
   Launch production backend with Stripe billing and initial member churn model
4. Week 6
   Full gym owner dashboard live; internal testing of email automation flows
5. Day 90
   Production-ready with customer success playbook ready for first paying customers

Pricing.

Three ways in, depending on how much you want to build yourself.