Own GritPet.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●GritPet brand: name, visual identity, logo, color system, positioning statement.
• ●TikTok viral mechanics documentation and influencer gifting code distribution strategy.
• ●App architecture specification for iOS and Android with core game loop.
• ●Year 1 financial model with subscription tiers and CAC assumptions.
• ●Landing page and marketing copy optimized for app store conversion.
• ●Customer acquisition playbooks for r/getdisciplined and fitness influencer channels.
• ●Retention roadmap with pet evolution and meta game content ideas.

What Roll Digital builds for you.

Custom scope to take GritPet from MVP shell to operating business.

• ▸iOS and Android native app with pet health mechanics and death states.
• ▸Backend API on Node.js with Postgres for user data and pet state.
• ▸Stripe subscription billing with three pricing tiers and trial management.
• ▸Push notifications for gym reminders and pet status updates.
• ▸TikTok share integration allowing users to post pet death clips.
• ▸Customer onboarding flow with tutorial and first-week engagement sequences.
• ▸App Store and Google Play submission, review preparation, and launch support.
• ▸Analytics dashboard tracking retention cohorts and churn by day.

Why this could work.

TikTok's fitness audience is massive and the pet-dies-when-you-skip moment is genuinely shareable. The viral loop is baked into the product itself. The TAM of fitness accountability app buyers is roughly $14M annually. Subscription pricing at $6-9 per month hits an established willingness-to-pay. If organic growth works even moderately, unit economics are defensible. Timing aligns with fitness culture's focus on habit stacking and accountability.

What you'd risk.

Gamification churn is real. Pet novelty wears off in 2-3 weeks for most users. Past day 30, retention becomes brutal without content updates. Habitica is free with 4 million users. Finch already dominates this exact positioning. Differentiation on the warrior theme is thin. App Store discoverability requires either viral organic traction or $10k monthly UA spend. CPIs for self-improvement apps have risen to $4-8 per install, making paid growth expensive. Success probability is 16 percent.

Who this fits.

Ideal owner has shipped app or SaaS products before. Understands user retention challenges and has already thought about content roadmap. Likely has distribution advantage: existing fitness audience, TikTok following, or influencer relationships. Not a beginner. Someone with technical chops or the budget for a small dev team. Patient capital for Year 1 burn. Experience navigating App Store changes. Realistic about competitive dynamics and willing to differentiate beyond theming alone.

Timeline.

From contract signing to operating business.

1. Day 1
   Ownership transfer, codebase access, all brand assets and documentation.
2. Week 1
   Development environment setup, sprint planning, technical architecture review.
3. Week 3
   Core game loop and backend API functioning in development environment.
4. Week 6
   Stripe billing integrated, app store submission packages prepared.
5. Day 90
   Beta launch to test audience, initial retention metrics and feedback.

Pricing.

Three ways in, depending on how much you want to build yourself.