Own GrassDx Crew.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity: GrassDx Crew name, logo, market positioning in LCO space
• ●Landing page, email templates, Facebook content calendar, trial flow
• ●AI disease identification model, trained on fungal lawn diagnostics data
• ●Early customer list: sign-ups from LCO Facebook groups and referrals
• ●Founder's network access: relationships in Lawn Care Life, similar groups
• ●Year 1 financial model, unit economics, churn-adjusted revenue projections
• ●30-day customer success playbook: onboarding, troubleshooting, retention tactics

What Roll Digital builds for you.

Custom scope to take GrassDx Crew from MVP shell to operating business.

• ▸Mobile app: photo upload, instant fungal disease diagnosis, simple crew interface
• ▸AI inference backend with scalable image processing and disease model
• ▸Multi-language support: Spanish UI, SMS messages, in-app text for non-English crews
• ▸Stripe billing: subscription management, trial-to-paid flow, cancellation handling
• ▸Owner dashboard: crew activity, subscription metrics, customer health tracking
• ▸SMS and push notifications for crew workers with low smartphone skills
• ▸Integration with Housecall Pro, Jobber, other LCO scheduling platforms
• ▸30-day onboarding support and playbook for crew adoption

Why this could work.

The LCO community is tight-knit and relationship-driven. Facebook demo content already drives trial conversions, and organic referral velocity compounds rapidly through word-of-mouth in closed networks. Seventy thousand operators spend roughly $948 yearly on software, making 130-350 customer penetration achievable and profitable at these price points. Crew-facing mobile tools with minimal smartphone-skill requirements address core adoption friction. Proven GTM playbook. Clear scaling vector.

What you'd risk.

Crew workers, not owners, are the daily users. Many lack smartphone proficiency or English fluency, causing adoption breakdown at the user level even if owners buy in. A single viral misdiagnosis (wrong fungus ID killing a high-value client lawn) poisons word-of-mouth permanently in this small, relationship-driven industry. Northern climate seasonality creates Oct-Mar churn that suppresses annual recurring revenue well below peak-month numbers.

Who this fits.

This business fits an existing lawn care agency owner or franchise operator with existing crew relationships and a network in local LCO circles. Also fits a SaaS founder with product background who wants to pivot into a verticalized, community-driven business. Requires comfort with crew adoption friction and willingness to operate through relationship-based GTM, not pure marketing spend.

Timeline.

From contract signing to operating business.

1. Day 1
   Brand, customer relationships, financial model, GTM playbook hand off to buyer
2. Week 1
   Mobile app MVP deployed to iOS and Android app stores
3. Week 3
   First customer cohort onboarded with hands-on success support
4. Week 6
   Multi-language UI live. Spanish-language crew proficiency friction addressed
5. Day 90
   90 active subscribers, MRR tracking toward Year 1 ARR targets

Pricing.

Three ways in, depending on how much you want to build yourself.