Own GTM Sequencer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●GTM Sequencer brand, domain, and ProductHunt launch setup with existing visibility
• ●LinkedIn outreach playbook targeting seed-stage founders with proven messaging
• ●SaaS landing page, pricing structure, and email marketing funnel
• ●Financial model and 12-demo-per-month GTM motion documentation
• ●Customer success playbooks and onboarding sequences for launch planning
• ●Initial paying customer cohort with churn and LTV data
• ●Founder persona research and product positioning against ChatGPT alternatives

What Roll Digital builds for you.

Custom scope to take GTM Sequencer from MVP shell to operating business.

• ▸Production backend API on FastAPI with Postgres and Redis caching
• ▸Stripe billing integration supporting monthly and annual subscription tiers
• ▸Email authentication with OAuth sign-in via Google and LinkedIn
• ▸Customizable GTM sequencer engine with launch timeline templates
• ▸Customer dashboard displaying launch progress and milestone tracking
• ▸Slack and Google Calendar integration for workflow notifications
• ▸Analytics dashboard for performance metrics and churn recovery email automation
• ▸Admin panel for customer success operations and subscription management

Why this could work.

The TAM is genuine: 75,000 launch-stage founders annually spend $1,200 on niche GTM tools. The GTM motion is tested. ProductHunt visibility plus LinkedIn to warm ICP seeds 12 demos monthly. At $99 per month, pricing sits above ChatGPT commoditization if you lock in founders who avoid terminals. Month 7 forward, SEO on 'GTM playbook' and 'product launch template' compounds profitably.

What you'd risk.

GTM planning is episodic. Users subscribe for one launch cycle, then cancel. Your Year 1 take-home is negative $9,600. Sophisticated founders will replicate 80 percent of functionality with a $20 ChatGPT subscription and a saved prompt, capping willingness to pay. ICP fragmentation remains unresolved: founders, PMs, and agencies each need different messaging, and unified positioning may convert none of the three.

Who this fits.

An experienced SaaS operator with existing distribution into seed-stage founders or product teams. You understand GTM intimately, can weather negative Year 1 cash flow, and have the operational discipline to nail ICP positioning before scaling. Solo founders with existing audiences, early-stage agency leaders pivoting to product, or product leaders building a second income stream fit well here.

Timeline.

From contract signing to operating business.

1. Day 1
   Assume ownership of product, codebase, and ProductHunt community
2. Week 1
   Map existing customer cohort, measure churn, identify SEO opportunities
3. Week 3
   Deploy production backend, Stripe integration, and customer authentication systems
4. Week 6
   Launch refreshed landing page, resume LinkedIn outreach campaign
5. Day 90
   Validate 12 demos per month, refine ICP messaging, plan retention loops

Pricing.

Three ways in, depending on how much you want to build yourself.