Own Global Migration Analytics.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Production SaaS codebase with dashboard UI and backend data pipeline architecture.
• ●Validated email outreach playbook and contact list for 3000 demography department heads.
• ●Brand identity, positioning, and landing page tested through cold email outreach.
• ●Year 1 financial model with unit economics from 2-3 closes per month.
• ●Founder sales playbook documenting 15 demos per month and objection handling patterns.
• ●Data sourcing relationships or pipeline for migration datasets from public sources.

What Roll Digital builds for you.

Custom scope to take Global Migration Analytics from MVP shell to operating business.

• ▸Production backend with Postgres database and API optimization for migration data queries.
• ▸Multi-tenant authentication with email sign-in, Google OAuth, and institutional SSO capability.
• ▸Stripe billing integration supporting $800-$2400 monthly subscriptions and annual plans.
• ▸Admin dashboard for managing accounts, usage tracking, and customer support workflows.
• ▸Email outreach automation system to execute the validated GTM playbook.
• ▸Data ingestion pipeline with automatic updates from public migration sources and caching.
• ▸Analytics tracking for demo-to-close conversion and feature usage across customer segments.

Why this could work.

The validated GTM of 15 demos monthly and 2-3 closes per month proves market demand exists. Target segment spans academic demography, NGOs, government agencies, and corporate teams. A 9M addressable market with genuine need for accessible migration dashboards among non-technical policy staff making evidence-based advocacy decisions. With disciplined customer acquisition and focus on higher-paying segments, unit economics could support $200k plus ARR within 18 months and cash positive operations by year two.

What you'd risk.

Free alternatives from UN DESA, World Bank, and IOM are feature-competitive and government-backed, making it hard to justify paid subscriptions for budget-constrained buyers. Institutional customers face 12-18 month procurement cycles, delaying revenue recognition. Academic users prefer raw data access over dashboards, shrinking the addressable market. Migration data is politically sensitive. Methodology changes, coverage gaps, or viral controversies can trigger sudden churn. The 11 percent success probability reflects genuine product-market fit uncertainty across these headwinds.

Who this fits.

Ideal owner is a proven SaaS operator with existing relationships in demography, policy, or NGO communities who can execute the direct email GTM. Strong fit for consultants scaling into SaaS, policy researchers commercializing expertise, or sales-driven founders comfortable with long B2B sales cycles. Requires domain credibility and disciplined execution of the validated playbook, not significant product innovation.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase access, customer list, GTM playbook, and financial documentation.
2. Week 1
   Set up development environment and audit core SaaS backend and data pipeline.
3. Week 3
   Complete multi-tenant authentication and deploy first staging environment for team testing.
4. Week 6
   Launch Stripe billing, implement email outreach automation, and begin customer migrations.
5. Day 90
   Go live with production SaaS, onboard first paying customers, begin regular demos.

Pricing.

Three ways in, depending on how much you want to build yourself.