A pre-built business engine, ready to operate.
Carrier vetting API plus cold email playbook targeting US freight brokers.
Every artifact below transfers to your accounts on day one. The whole engine.
Custom scope to take FreightAppend from MVP shell to operating business.
Freight brokers spend roughly $4,000 annually on enrichment tools. If you can offer speed, aggregation, and API access that beats free FMCSA lookups, you have direct GTM to 5,000+ licensed brokers. The 30-demo-per-month target is achievable via FMCSA list plus LinkedIn outreach. Even at mid-case $96k ARR with 35-40 customers, you're building a profitable year-two operation if support overhead stays lean.
DAT and Truckstop.com own broker mindshare for carrier vetting, making a third-party switch difficult unless you solve explicit pain they feel today. FMCSA data is free and public; your moat is pure aggregation and API speed, which any competent developer can replicate cheaply. Freight brokerage headcount is declining as Flexport and Uber Freight consolidate the market, shrinking your addressable universe. The 13% success probability reflects that brokers don't yet articulate clear pain you're solving.
An existing freight logistics consultant or software founder with ops or sales background in freight. Ideally someone with direct relationships to 30-50 US freight brokers who can validate the pain hypothesis. A solo SaaS founder willing to do manual outreach and accept year-one losses. Not a pure marketer or passive investor. This requires founder-market fit and willingness to be in the trenches with brokers.
From contract signing to operating business.
Three ways in, depending on how much you want to build yourself.
Read the full buyer brief on every product in the catalog. All Fermi math, all agent specs, all sales kits, all skeptic memos. Cancel any time.
The full asset bundle transfers to your accounts. Brand, domain, landing, agent spec, financial model, sales kit, founder persona, video. You own it.
A Roll Digital chief operator builds FreightAppend for you. AI-amplified: unlimited Claude + Codex tokens. What used to take weeks, days at our speed.