Own Free SQL to ER Diagram Tool.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and landing page optimized for organic search rankings
• ●Freemium go-to-market motion with SEO-focused content playbook
• ●SQL parsing engine and ER diagram generation architecture
• ●Financial model showing $75k mid-case year 1 ARR
• ●Customer personas and conversion funnel optimization framework
• ●Database schema with multi-tenant application infrastructure

What Roll Digital builds for you.

Custom scope to take Free SQL to ER Diagram Tool from MVP shell to operating business.

• ▸Production SQL parser handling real-world complexity like stored procedures and dialects
• ▸FastAPI backend with PostgreSQL and multi-tenant database architecture
• ▸Frontend diagram editor with real-time visualization and export capabilities
• ▸Stripe integration across three pricing tiers with metered usage tracking
• ▸Google and email authentication with SSO provisioning for enterprise
• ▸Custom domain deployment with SSL and CDN configuration
• ▸30-day customer success program covering onboarding, setup, and technical support

Why this could work.

The GTM is rational: free tools drive organic volume at scale, then freemium upsells convert power users. Schema visualization is a recurring need for 200k developers; enterprise buyers pay for privacy, SSO, and audit logs. The TAM supports 75k-160k ARR if conversion rates hit 2-3 percent. Sustained SEO investment over 12-18 months can displace competitors. Real-world SQL complexity creates stickiness once users parse their actual schemas.

What you'd risk.

dbdiagram.io already owns organic search with a robust free tier, making displacement expensive and slow. SQL parsing breaks on real-world edge cases: stored procedures, non-standard dialects, and legacy systems limit the heaviest users' willingness to convert. Enterprise adoption requires SSO, audit logs, and procurement workflows; buyers that are costly to acquire and slow to close. Year 1 economics show 5300 dollar loss; hitting 75k ARR requires 12-18 months of sustained execution.

Who this fits.

This business suits a solo SaaS founder with existing developer audience reach, or a small agency with technical chops in backend infrastructure and SEO. You need comfort with sustained organic growth campaigns, SQL and database knowledge to validate parsing edge cases, and willingness to invest 12-18 months before hitting meaningful ARR. Previous success in developer tools or freemium conversion is valuable.

Timeline.

From contract signing to operating business.

1. Day 1
   Brand assets, domain, landing page, and customer research transferred
2. Week 1
   Backend scaffolding, database schema, and basic SQL parser live
3. Week 3
   Frontend UI complete with diagram rendering functional end-to-end
4. Week 6
   Stripe billing integrated across pricing tiers and authentication deployed
5. Day 90
   Product launch, organic search campaigns, and initial customers acquired

Pricing.

Three ways in, depending on how much you want to build yourself.