Own Forgotten Subscriptions Tracker.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, tagline, and positioning for focused subscription cancellation
• ●Landing page, design system, email templates, and marketing copy assets
• ●Freemium GTM playbook: app store, SEO targeting, creator outreach strategy
• ●Financial model: pricing tiers, CAC/LTV assumptions, Year 1 projections
• ●Founder's relationships in personal finance communities and YouTube/TikTok creator network
• ●API integration specifications for Plaid, Stripe, and multi-auth flows

What Roll Digital builds for you.

Custom scope to take Forgotten Subscriptions Tracker from MVP shell to operating business.

• ▸FastAPI backend with Postgres database on AWS, production-grade infrastructure
• ▸Stripe billing integration: three pricing tiers, recurring billing, invoice delivery
• ▸Multi-tenant auth with email and Google OAuth, session management
• ▸Plaid API integration for bank connections and transaction categorization
• ▸React dashboard: account linking, subscription discovery, one-click cancellation flows
• ▸Email notification system for new subscriptions, cancellations, and digest reports
• ▸Analytics dashboard for retention metrics, churn cohorts, and LTV tracking
• ▸App store deployment framework: iOS, Android, push notifications, analytics

Why this could work.

The addressable market is real: $52M in realistic TAM from consumers willing to pay for a focused tool. Personal finance content creators have highly engaged audiences. App store and SEO for 'cancel forgotten subscriptions' see substantial search volume. Freemium models work well for simple utilities with low friction. Plaid connectivity is established infrastructure. You'd compete on simplicity and focused experience, not trying to be everything.

What you'd risk.

Rocket Money (10M+ users, VC-backed) and every major bank already offer this free. The core value is commoditized before you ship. Plaid API costs ($0.30-0.50/account) compress margins at consumer-tolerable prices. Bigger risk: one-and-done churn. Users link their bank, see forgotten subs, cancel them, then never open the app again. Fixing that requires building ongoing value (budgeting, alerts), which massively expands scope and timeline.

Who this fits.

This fits a solo SaaS operator or small team founder with personal finance domain experience or creator network access. You need financial operations skills: CAC tracking, pricing optimization, churn reduction. Ideally you have built or scaled a freemium consumer product. You should be comfortable with a 10% success probability and ready to pivot toward adjacent opportunities like budgeting tools or alerts if core retention underperforms.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, design system, GTM playbook, financial models
2. Week 1
   Deploy backend and frontend, integrate Stripe billing
3. Week 3
   Plaid integration complete, begin private beta with cohort
4. Week 6
   Public app store launch, begin creator partnership outreach
5. Day 90
   Review retention metrics and plan roadmap based on cohorts

Pricing.

Three ways in, depending on how much you want to build yourself.