Own SeasonFlow.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Seasonal retail SMB outreach playbook targeting 200k addressable market
• ●Landing page and SEO content strategy around cash flow management
• ●Financial model with Year 1 ARR projections and unit economics
• ●Shopify app store listing with proven merchant acquisition messaging
• ●Founder positioning playbook versus QuickBooks, Xero, and Float
• ●Cold outreach templates and LinkedIn sales sequence for SMBs
• ●MVP product backlog: forecasting engine, multi-tenant auth, billing integration

What Roll Digital builds for you.

Custom scope to take SeasonFlow from MVP shell to operating business.

• ▸Production backend for cash flow forecasting in Python with Postgres
• ▸Stripe billing integration across starter, professional, and enterprise tiers
• ▸Multi-tenant authentication with email, Google OAuth, and Shopify OAuth
• ▸Shopify app OAuth flow with accounting data sync and reconciliation
• ▸Seasonal forecasting dashboard showing revenue predictability and variance analysis
• ▸Email alerts for cash flow warnings and seasonal trend changes
• ▸Custom domain provisioning, SSL certificate automation, and subdomain routing
• ▸30-day customer onboarding support with off-season sales playbook

Why this could work.

The TAM is large (200k seasonal SMBs) and acquisition windows are finite but predictable: close during off-season when they have headspace. SEO targeting specific pain points (holiday inventory planning, seasonal cash flow) reaches prospects actively searching for solutions. Shopify positioning bypasses the question 'why not use QuickBooks' by offering a focused tool. Cold outreach to garden centers and ski shops before their season ends provides a repeatable playbook.

What you'd risk.

Established accounting software (QuickBooks, Xero, Float) already include cash flow forecasting. Seasonal retailers have razor-thin margins and high failure rates: one bad season triggers cancellation regardless of product quality. Acquisition is time-gated. You can only close customers during their 2-3 month off-season, creating a narrow annual sales window per customer type. Gross churn will be brutal during downturns. Year 1 take-home is negative $17k on $18k-$300k revenue.

Who this fits.

This suits an operator with seasonal business domain expertise: a former garden center owner, ski shop manager, or holiday retail veteran who understands pain points firsthand. Alternatively, a SaaS founder who has run inbound CAC campaigns and scaled SEO content. Cold outreach requires sales discipline. Risk tolerance must absorb potential Year 1 losses and brutal seasonal churn patterns.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, customer acquisition playbooks, and financial model
2. Week 1
   Set up production Postgres database and Stripe merchant account
3. Week 3
   Deploy multi-tenant authentication, Shopify OAuth, and Stripe billing
4. Week 6
   Launch forecasting dashboard, revenue projections, and seasonal alerts
5. Day 90
   Production release with 30-day customer onboarding support

Pricing.

Three ways in, depending on how much you want to build yourself.