Own Followup Sequences.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page, domain, and email marketing copy
• ●Product design specification and user flow diagrams
• ●AI prompt engineering for sequence generation
• ●Customer acquisition playbook for Product Hunt launch
• ●Financial model with detailed unit economics
• ●Ideal customer profile research and founder persona
• ●Email template library and sequence frameworks

What Roll Digital builds for you.

Custom scope to take Followup Sequences from MVP shell to operating business.

• ▸Multi-tenant SaaS backend on FastAPI and Postgres
• ▸Stripe billing integration across three pricing tiers
• ▸Email deliverability optimization and spam filter tuning
• ▸Gmail and Outlook OAuth integrations for email sync
• ▸Production dashboard UI and visual sequence builder interface
• ▸User authentication with email and Google OAuth sign-in
• ▸GDPR and CAN-SPAM compliance tooling and automated monitoring
• ▸Initial 30-day customer success support and onboarding program

Why this could work.

The addressable market is substantial: 500k US SMBs and SDRs spend $560 annually on sales automation. Your GTM has been validated through Product Hunt and LinkedIn outreach, consistently generating 200 trials monthly at an 8% conversion rate. Unit economics work if you achieve reasonable customer retention past month three. Distribution to existing communities of founders and SDRs is significantly faster than cold acquisition channels.

What you'd risk.

The market is saturated with entrenched competitors who bundle sequence automation natively into their platforms. Email deliverability is the actual product risk: if AI-generated sequences tank open rates or trigger spam filters, the core value proposition collapses and churn spikes immediately. Customer willingness to pay caps at $30-60 monthly while acquisition costs remain high, making year one finances show -$20k take-home. Success probability is 14%.

Who this fits.

This fits an existing SaaS founder with B2B sales experience or an agency owner who has sold to SDRs and founders. You need technical capability to manage infrastructure and integrate with email APIs. Ideal if you have an existing community or list to leverage for launch velocity. First-time SaaS operators will struggle with operational demands.

Timeline.

From contract signing to operating business.

1. Day 1
   Assets, codebase documentation, and customer transfer complete
2. Week 1
   Production infrastructure deployed, backend and database set up
3. Week 3
   Limited beta launch with first customer cohort
4. Week 6
   Public launch and first paying customers onboard
5. Day 90
   Analyze retention curves and project revenue trajectory

Pricing.

Three ways in, depending on how much you want to build yourself.