Own Finance Leader Change Feed.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page, brand identity, and customer acquisition positioning
• ●Cold email and LinkedIn outreach template library
• ●Finance leader job-change data detection methodology
• ●Target company list of 200-500 person SaaS vendors
• ●Tiered pricing model and billing infrastructure
• ●Customer onboarding and success playbook
• ●Financial model and unit economics assumptions

What Roll Digital builds for you.

Custom scope to take Finance Leader Change Feed from MVP shell to operating business.

• ▸Production job-change detection pipeline updating daily with finance leader movements
• ▸REST API filtering alerts by company size, industry, and geography
• ▸Dashboard for customers to view alerts and customize trigger settings
• ▸Email and webhook notification engine for real-time alert delivery
• ▸Stripe integration supporting three pricing tiers with monthly billing
• ▸Landing page, public API docs, and customer onboarding sequence
• ▸LinkedIn and job board data connectors feeding detection pipeline
• ▸30-day free trial system and usage analytics for retention

Why this could work.

The GTM targets a clear buyer persona through proven cold channels. Finance leader hiring is a legitimate trigger for CFO-suite sales teams already paying for sales intelligence. At even 5% market capture of 14,500 SaaS teams, this is a $2M+ revenue business. The 30-day free trial lowers buyer friction on an unknown product from an unknown founder.

What you'd risk.

Job-change alerts are commodity features in ZoomInfo and LinkedIn Sales Navigator. Data lagging 3-4 weeks means cold leads. Third-party API dependencies mean freshness SLA is beyond your control. Finance leaders alone are too niche for distribution yet too broad for premium pricing. You compete in mid-market with long sales cycles, low volume, and thin margins.

Who this fits.

This business fits a sales-operations founder with 3-5 years at a B2B SaaS company. You understand RevOps workflows, buyer psychology, and cold outreach. You have existing relationships with SDR managers or a proven email list. You can operate solo or with a part-time contractor through year 1. You're comfortable with data infrastructure and API integration risks.

Timeline.

From contract signing to operating business.

1. Day 1
   Codebase, brand assets, email templates, customer list transfer
2. Week 1
   Backend API and customer dashboard in production
3. Week 3
   Data pipeline detecting job changes, first trial signups
4. Week 6
   First paying customer acquired, measure churn and LTV
5. Day 90
   Hit 25-50 trials and 3-10 paid customers or pause

Pricing.

Three ways in, depending on how much you want to build yourself.