Own Event Collaboration AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Go-to-market playbook: LinkedIn outbound templates, trial mechanics, seasonal Sept-Nov targeting of boutique agencies.
• ●Production backend codebase with FastAPI, Postgres, multi-tenant auth, vendor email sync integration framework.
• ●Target buyer personas: event agencies 250-500 people, corporate coordinators without Cvent licenses.
• ●Financial model: Year 1 projections, $69/mo pricing, trial-to-paid conversion framework.
• ●Brand identity, landing page, tagline, positioning vs Cvent and Planning Pod.
• ●Customer success playbook: 30-day trial onboarding, seasonal engagement strategy, churn recovery tactics.
• ●Founder insights on seasonal churn risks and the fuzzy AI value prop trap.

What Roll Digital builds for you.

Custom scope to take Event Collaboration AI from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres, multi-tenant architecture, vendor email API integrations.
• ▸Multi-tenant auth with email, Google sign-in, and custom domain provisioning with SSL.
• ▸Stripe billing across monthly and annual plans with usage analytics dashboard.
• ▸Event coordination UI: vendor tracking, timeline management, AI-assisted task delegation.
• ▸Calendar and email sync with Outlook and Google Calendar for real-time coordination.
• ▸Admin panel for vendor database management, deduplication, and outreach campaign setup.
• ▸Trial onboarding flow with success metrics dashboard and churn alert automations.
• ▸Initial 30-day customer success support covering onboarding, use cases, seasonal strategy.

Why this could work.

The TAM is large and underserved: 80,000 US event planning businesses spending ~$900 yearly on coordination tools, but without the budget for Cvent or Planning Pod. Your GTM targets the right persona (boutique agencies, corporate coordinators) with a high-leverage motion (cold outbound, seasonal Sept-Nov). The 15 demos/month trajectory is plausible for a $69/mo product sitting between free tools and enterprise pricing. If vendor email sync actually works, the AI coordination angle becomes defensible.

What you'd risk.

Event planning cycles kill retention. Planners disengage completely between events, making monthly churn brutally high unless you force annual upfront payments. If vendor email sync isn't bulletproof, users realize a free Notion template does 80% of the job. Cvent and Planning Pod own the paying segment. Your SMB audience has low willingness to pay above $50/mo and won't abandon spreadsheets without clear ROI. Year 1 economics lose $35,700. Success probability: 13%.

Who this fits.

Best fit: a SaaS founder or event industry insider with cold outreach experience and a network in boutique event agencies. You need the discipline to push annual upfront payments from day one and the conviction to iterate vendor email sync until it's bulletproof. If you're event-adjacent with a 200+ person outreach list or existing agency relationships, even better. Casual operators will churn before reaching profitability.

Timeline.

From contract signing to operating business.

1. Day 1
   Complete codebase handoff, GTM playbook review, financial model deep dive.
2. Week 1
   Deploy MVP to staging, confirm vendor email sync works, test trial onboarding.
3. Week 3
   Launch cold outreach campaign to 500 target ICPs on LinkedIn and email.
4. Week 6
   Close first customer, iterate onboarding based on trial user feedback.
5. Day 90
   Reach 15 demos/month target, validate $69/mo unit economics, assess annual upsell viability.

Pricing.

Three ways in, depending on how much you want to build yourself.